The Director of Music Department

In fact, many people in the circle are watching this "propaganda feast."

In the end, can such a model achieve the desired effect, whether it is worthwhile, whether it has the value of imitation, and so on.

In fact, Wang Yifan didn't dare to say what kind of effect this joint propaganda could achieve. After all, at present, no one has conducted such an activity.

With more and more concert tickets being drawn out, and with the spontaneous forwarding and promotion of netizens, this extraordinary concert has become the focus of much attention.

First of all, the lineup is luxurious enough, and secondly, in this concert, the performances must be film and television golden songs, and they are all new songs.

So it is full of mystery and anticipation, plus the concert tickets, the official does not sell them at all.

In addition, Chen Dahua left the music scene for many years and returned again. After Su Tianci retired, he came back again, and so on, all of which made the tickets for this concert more popular.

A lucky winner put the concert tickets on the Internet for sale, and it turned out to be sold at a sky-high price of 3,000 yuan!

You know, it was just an ordinary concert ticket, not a top ticket. As a result, it was killed as soon as it was put on the shelves.

Of course, the popularity of the concert does not mean that the promotion of the movie was successful. However, the event posters, movie posters and so on forwarded actually let countless people know that there are so many movies.

The sky-high price of concert tickets has aroused the enthusiasm of netizens for forwarding. After all, once you forward, you can get a chance to win a lottery. Even if you don’t want to watch the concert, you can sell the tickets for thousands of dollars.

And many die-hard fans, movie fans are asking for tickets everywhere, so they don't have to worry about selling.

As a result, a week later, the number of related event posters and so on forwarded reached a shocking number, with more than 10 million forwarding numbers, which amazed countless people.

Naturally, with regard to this five-film event, the topic of this concert is also very hot, and it directly airborne the hot search list.

Some people who thought it was grandstanding before were also dumbfounded.

Many film companies were surprised to find that Temeow’s launch conference could still be played like this?

In any case, tens of millions of spontaneous reposts, even if it costs tens of millions to engage in such an event, is enough.

What's more, the concert has already had such a terrible heat before it even started.

This is going to be fried!

By the time the last 1,000 tickets were drawn in the lottery, the total number of reposts had exceeded 30 million. Of course, there were many people who reposted it no less than ten times, but such numbers are also extremely scary.

Especially in the micro-chat, there is almost such a related news as soon as the circle of friends is opened.

It can be said to indirectly dominate the screen, of course, this kind of propaganda method is not very reproducible.

Soon, the time came to April.

This highly anticipated five-film joint launch conference film and television golden song concert is about to set sail.

At the entrance of the Zhonghai International Theater, there were already crowds of people early on, and people from the security company lined up to maintain order.

Countless lucky people from all over the country also came here early to wait in line for admission.

Yi Xiaochuan and his girlfriend are also waiting in line for admission.

"Let me tell you, I dug out Wang Yifan's first song, "Lilac Flower"." Yi Xiaochuan said to his girlfriend triumphantly.

"Really?" Yi Xiaochuan's girlfriend looked surprised and authentic.

"Of course it is true. When I was a music editor at Yiyun Music, I recommended Li Nanxing to the editor of Li Nanxing." Yi Xiaochuan said with pride.

"Good vision!" His girlfriend looked at Yi Xiaochuan with little stars, which made Yi Xiaochuan even more satisfied.

"That is, don't look at whose boyfriend I am, I can choose you with poor eyesight?" Yi Xiaochuan said in a desperate manner.

"Then you know Wang Yifan very well?" Yi Xiaochuan's female ticket asked.

"Of course." Yi Xiaochuan nodded.

"No wonder you can be a film company, so you still have such a trump card in your hand." Yi Xiaochuan's girlfriend looked at Yi Xiaochuan and said.

"Yeah, my elder brother is a music company, I can't do it too? I can't borrow Yi Yun's resources, I can only rely on myself, and it is too difficult for the current music market to make achievements, but There is still a lot of room for development in the film and television market. However, Wang Yifan has only one opportunity. You can't move until the critical time." Yi Xiaochuan said.

"Ok!"

On the other side, Lin Jingjing and girlfriend Su Su were also in the long line, but they were not so lucky and did not draw a prize. They bought high-priced tickets directly online.

"Dancing Out of My Life 2" seems to be starring Meng Jun this time. I don't know what kind of surprise there will be this time, so excited." Lin Jingjing said with excitement.

"I don't think you should have too much expectation. The higher the expectation, the greater the disappointment. There are so many classic dances in the first part, and it is too difficult to replicate the success of the first part in the second part." Su Su seemed a little more rational. .

"You are not a fan of TIPS anymore, really, you actually said such discouraging words." Lin Jingjing said dissatisfied.

"I'm called sensible star chaser, don't understand?" Su Su retorted.

...

For Wang Yifan, there is still a big difference between this concert and the previous concert of Zhang Zirong. The scale of this concert is still a lot worse than the previous concert of Zhang Zirong.

After all, Zhang Zirong’s concert is selling tickets and her personal concert, but the main purpose of this concert is to promote the movie, and all the theme songs of the movie are sung.

So these people, except for the media, are not just fans of a certain star singer.

A venue with tens of thousands of people is actually not too small, it's a medium-scale concert.

Because of the previous publicity, everyone’s expectations for the concert are high, which also puts a lot of pressure on Wang Yifan and others. After all, the expectations are too high, and sometimes it’s not a good thing. If they fail to meet their expectations Expected, then the effect of publicity will be greatly reduced.

Finally, at 7 o'clock in the evening, this special concert officially kicked off under the attention of everyone.

In fact, in order to achieve a real movie promotion effect tonight, Wang Yifan and the others not only prepared songs, but also a very special live trailer!

Of course, it will take time to verify the specific effects.

"Thank you friends from the media and fans for coming. Tonight will be a night you will remember forever."

"Some people say that movies are movies and music is music, but I want to say that movies and music are never separated. A good movie always has a lot of evocative music."

"Director Wang Yifan once said that a song with a story has a soul. Tonight, you will witness that song with a soul..."

As CCTV's famous mouthpiece, Chen Nan's ability to control the field is naturally full.

"This is the music of the movie. Similarly, since it is the music of the movie, since it is the music with a soul, the way it is expressed will also be shown through the movie. I believe everyone is very curious about what is a movie. The way to show it? So next, let us invite the members of the film crew of "Dancing Out of My Life 2", they will tell you what is music with soul!"