The Director of Music Department

"How?" Wang Yifan smiled and raised his head to look at Chen Anping.

"As expected to be the director of the king, there are no avatars under the reputation, amazing!" Chen Anping admired authentically.

"This is just copywriting. If you want to use this copywriting to its fullest, you need to look at Dong Chen's." Wang Yifan smiled and said something that made Chen Anping extremely puzzled.

"Me?" Chen Anping was puzzled.

"Yes, since this copy is called "I speak for myself", then Dong Chen will definitely be in the lens, and will be the absolute protagonist. But it is not the only protagonist." Wang Yifan said.

Chen Anping nodded. In this copy, it can be said that the most important thing is the last sentence. Otherwise, the foreshadowing in front will lose its meaning.

After all, this is an advertising copy, not a TV series, or a movie, for the sake of it, or to advertise it.

It is not so easy for any advertisement idea to be realized and displayed perfectly.

"The core theme of this advertising creative is how to deal with doubts and ridicules. It is the young generation's counter-trend in the face of the general environment, as well as catharsis!" Wang Yifan continued.

"We Deep Blue fully cooperate with Director Wang, then Director Wang, you can just put forward any conditions." Chen Anping is not a fool, otherwise he would not be able to achieve the current level.

Naturally knowing what you want, you have to pay.

So, obviously, the one hundred million Chinese currency, wanting to invite Wang Yifan, is not enough.

It's not that Wang Yifan's pay is really so high, but because of Wang Yifan's identity, there is no need for him to take such orders.

A very simple example, such as Jobs in his previous life, his reputation can be said to be greater than that of many Uranus superstars, but have you ever seen him endorsement or platform for a non-Apple brand?

In the same way, Wang Yifan is not only a director, but also a shareholder of Huaxin, a wealthy man worth tens of billions.

His reputation is also not low. In other words, as long as it is spread out that Wang Yifan is Deep Blue and Chen Anping is creating a blockbuster for him, this news alone is enough to attract countless people's attention.

Because his name is Wang Yifan, himself, this is worth ten thousand gold!

"The conditions are not without it, but for Chen Dong, it is also a good thing for Deep Blue. I believe Dong Chen is not unfamiliar with the placement of ads?" Wang Yifan said with a smile.

Chen Anping nodded, and then his eyes lit up and said, "Director Wang meant..."

"Yes, I hope that Deep Blue can reach a strategic partnership with Huaxin and related film and television companies. In the future, the videos produced by Huaxin and affiliated companies will be able to deepen the cooperation with Deep Blue in the advertising of related products." Wang Yifan said with a smile.

Chen Anping was very excited.

Because as Wang Yifan said, this is definitely a good thing, although the price Deep Blue must pay is certainly not low, and even hundreds of millions of implant advertising fees and sponsorship fees are spent every year.

But the same, the advertising effect it brings is definitely worth the money.

In fact, Wang Yifan made this request because he never underestimated the effect of an advertisement.

Similarly, the Deep Blue Group and Wang Yifan have also learned that its reputation in China is actually very good, especially for Deep Blue home appliances, which are not known for their stylish appearance, but for their quality.

Perhaps, fashionable appearance design can indeed make a brand become a temporary trend, but in the home appliance industry, quality is the long-term way for a company to survive.

Although Wang Yifan’s films don’t worry about ad placement at all, it doesn’t mean that Huaxin and Xinxing’s related companies’ films, TV series, etc., don’t worry about these things.

And being able to introduce a fixed partner is very beneficial to both parties.

In the short term, Wang Yifan values ​​the benefits and reputation that "I speak for myself" can bring to Deep Blue. In the long term, Wang Yifan brings a stable channel for realizing Huaxin and related companies.

The placement of advertising itself is a monetization channel for the entertainment industry.

Like Wang Yifan’s movie, if he wants to, he can even directly recover the cost and even generate profit before shooting.

Because everyone knows that his name, Wang Yifan, is the guarantee of the movie's box office.

But other people may not.

Of course, Wang Yifan did not take advantage of Chen Anping. It was not that he didn't want it, but that it was unnecessary. Any cooperation can only be long-term if it is a win-win situation.

To return to the top, Chen Anping will naturally not treat Wang Yifan badly, especially the advertisement of "I speak for myself", he is looking forward to it too much.

He also hoped that Wang Yifan could personally direct this commercial for "I speak for myself".

In this regard, Wang Yifan did not refuse, and left and right were just a short commercial.

Some people may say that an advertisement for "I speak for myself" is nothing but a price for Chen Anping?

The creative remuneration of billions of Chinese dollars is not all. Inviting Wang Yifan to direct the commercial will definitely need to pay a director’s remuneration. The same advertising costs must also be provided by Deep Blue.

The cost is not small.

But this is actually the case in the advertising industry. Are the cost of those commercials that are called classics really low?

Yes, many of the production costs are not high, but creativity is the key.

A classic advertising idea can sometimes even turn decadence into magic.

The melatonin advertising of the year, it seems that some people might contemptuously say, can that special cat be considered creative?

But actually? What's in melatonin? What is it, who doesn't know?

Really have such a good effect? In fact, it is not, but why has it become a miracle in health care products?

Of course, the success of melatonin is more than just an advertisement. There is a lot of work behind it, but it is undeniable that the brainwashing advertisement definitely played a vital role.

Similarly, the value of "I speak for myself" cannot be viewed solely by an advertisement.

The image of a brand is an unquantifiable value.

......

After reaching a cooperation agreement with Wang Yifan, Chen Anping couldn't wait to let Deep Blue's official account make the news public.

"The sky-high-priced advertising ideas finally settled. The first person in the box office of Huaguo movies, Wang Yifan officially took over the deep blue sky price advertising case!"

"Director Wang Yifan defeated the global advertising elites and captured Deep Blue's billion-dollar advertising creative. What kind of creative is worth such a sky-high price, let us wait and see!"

"Director Wang Yifan taught a lesson for the global advertising elite!"

......

Not only that, Chen Anping also specially accepted a media interview for this purpose. During the interview, Chen Anping was full of praise for Wang Yifan’s tailor-made advertisements for him and Deep Blue, and even claimed that the 100 million remuneration is not worthy of it. This advertising idea!

This makes this unreleased advertising idea even more eye-catching.

Everyone is wondering what kind of advertising creativity it is actually worth the high price!

And the key is to let the bidder willingly pay the bill!