The Director of Music Department

Chen Anping, oh, no, it was the cooperation between Deep Blue Group and Wang Yifan. Wang Yifan won a reward of 100 million yuan in advertising creative orders, which really shocked countless people who eat melons.

Without him, no matter how Wang Yifan is, after all, he is also a film director. The so-called interlacing is like a mountain. If the film director does all the work of advertising, what will he have to get a professional advertising company to do?

The point is that at the beginning, there was no sign at all, and Wang Yifan didn't make a move at all.

But the result? After such a long time, so many advertising elites racked their brains to get this huge order, but they couldn’t ask for it. As a result, Wang Yifan finally picked the peaches, which caused an uproar in the entire advertising circle. .

Naturally, convinced? How can you be convinced?

Wang Yifan is very powerful and well-known, but he is a film director, and his area of ​​expertise is also in the entertainment circle. In the film and television circle, although there is a little overlap with the advertising circle, he is still an outsider.

But in the end, the elites of the entire advertising circle actually lost to an outsider in their most professional place, which made them very depressed and unconvinced.

In particular, the media still used the headline, “Wang Yifan taught the global advertising elites a lesson,” for fear that the world will not be chaotic. It is simply using this to mock all advertising circles.

For the people who eat melons, this matter is also worth seeing.

Wang Yifan is awesome, but they didn't expect to be so awesome.

When is crossover so simple?

The so-called three hundred and sixty lines are the top picks, but I have never heard of it. Three hundred and sixty lines are the top picks!

You are such an evil devil, how can you make people live?

As a result, netizens joked: "Director Wang Yifan, please be your own person."

"For the elites in the advertising industry, save some face and give some life."

"I thought it was just an old driver. I didn't expect Wang Yifan to drive a tricycle like this."

For those with good things, I used it directly: "Director Wang Yifan said: I am not targeting anyone. I mean, everyone here is spicy chicken!"

Although it was a bit of inviting gangsters to Wang Yifan, many people said that although Wang Yifan didn't say anything in this sentence, he did it, did it, ah!

For this reason, the news that Wang Yifan came to the top was also very popular, and he quickly made it into the hot search list. It can be said that to a certain extent, Wang Yifan defeated the entire advertising circle by himself.

So naturally, it will also arouse the same hatred of many elites in the advertising industry. However, at this time, they are not good to say anything. They are all waiting, waiting for Wang Yifan's creative advertisement to be released.

At that time, there will be grievances, grievances, and revenge!

Wang Yifan really didn’t care too much about the disturbances from the outside world. He just felt a bit pity, because these exposures and the popularity of these topics could not be realized, because so far, he has no new movies released, let alone new movies. It’s not filming yet.

However, since the benefits of others (a reward of 100 million yuan and advertising production costs) are received, it is natural to collect money to do things.

Although Wang Yifan has a profound memory of the advertising creative of "I speak for myself", it does not mean that he can copy it directly. After all, the people and things targeted are different.

Therefore, Wang Yifan came to the Deep Blue Group and under the guidance of Chen Anping, visited the Deep Blue Group.

The focus of the visit is the testing department and R&D department of Guangyao Mobile.

A series of tests, even Wang Yifan, was an eye-opener. In my previous life, I have heard that electronic products such as mobile phones require multiple tests before they are officially launched.

Of course, Wang Yifan didn't mean to visit casually, but came with purpose.

"So, these tests will be carried out by other manufacturers, right?" Wang Yifan asked.

Chen Anping nodded and said: "Yes, these are the basic tests before the mobile phone leaves the factory. Although not every brand will do it, but the domestic first-line brands will basically do it."

"Of course, those small-brand mobile phones, OEM mobile phones, it is certainly impossible to do so many complicated tests. Therefore, those small-brand mobile phones often have problems like this after they are launched." Chen Anping continued to explain.

"In other words, this kind of test is actually more common?" Wang Yifan asked disappointedly.

Chen Anping nodded and said: "Although I don't want to admit it, it is true. After all, every mobile phone has a large shipment of first-line brands. Once a serious problem occurs, the damage to the brand is fatal. "

"So is Guangyao mobile phone unique and different from other mobile phone brands?" Wang Yifan asked.

Chen Anping smiled contentedly and said, "Yes! Director Wang, please follow me."

Under the leadership of Chen Anping, Wang Yifan followed to an office area.

"Here is the new testing department that I am leading, the game testing department." Chen Anping said with a smile.

"Game testing department?" Wang Yifan looked confused, what the **** is this?

"Actually, on the basis of those machine tests, a department that passed manual testing of mobile phones was added." Chen Anping smiled.

"After all, mobile phones are for human use, and each of our mobile phones is mainly for the age group. We added this test before the official launch of the mobile phone. They will operate the mobile phone under normal conditions, use it, and then In the process of use, feedback is given to a series of problems of the mobile phone. After all, the machine is dead, the human is alive, and the machine test is no problem. 90% of the failures can be eliminated, but it does not mean that the mobile phone has reached the user. There must be no problem in your hands. At the same time, we also consider issues such as usage habits, and conduct heavy testing for some commonly used software, etc., to find and improve these problems." Chen Anping said.

Then, Wang Yifan saw that a group of young people were playing games with the latest models of Guangyao phones that have not yet been officially launched.

Among them, a very special young girl attracted Wang Yifan's attention.

It's not that this girl is particularly beautiful. Well, Wang Yifan admits that there are reasons for this, but this is not the point. The point is that what she is doing is completely different from others.

She is taking pictures! However, what is interesting is that there are various "peripherals" in front of her, such as retractable selfie sticks, fixed tripods, and so on.

"Is she taking a photo test?" Wang Yifan asked with a look of surprise.

In Wang Yifan’s impression, the camera function of the mobile phone is indeed very important, but it does not seem to require manual testing, right?

Chen Anping smiled and said, "Don't underestimate this test, Director Wang. At present, the camera function of a mobile phone can be said to be one of the core practical functions of the mobile phone. According to her, taking a picture requires manual shooting to have a soul. Therefore, Each of our mobile phones will have such a test, the comfort of selfies, the effect, the convenience of using peripherals and so on."