The Fantasy Entertainment Empire

After returning to Shenghai, Fan Zhe dealt with some work on "Taiwu Picture Scroll 2" that had been squeezed for a while, and then adjusted his focus to the post-production of "Hell Apartment".

In fact, when filming "Hell Apartment", a lot of post-production work was already being processed.

Even before the crew was even set up, the company had already set up a project team for "Hell Apartment", and artists were transferred in to draw various art resources.

For example, the design drawings of various ghosts-no, it should be said that they are monsters-were used as references when the makeup artist applied makeup to the special actors during the shooting. At the same time, these design drawings have also been imported into the ‘Dimension’ system to make the images of the fine model calculations.

And when Fan Zhe led the crew and filmed in various places, the art crew was also not idle.

It is Sun Yilang who is in charge of the work of the art group. With a team of dozens of people, he drew a large number of fine images according to the sub-screen script and the requirements of Fan Zhe, and saved them for calculation.

It is precisely this large amount of preliminary work that allows the film to enter the follow-up project immediately after the filming is completed, without too much delay.

Otherwise, with the number of special effects in "Hell Apartment", it is almost impossible to finish it in a month or so.

In the process of participating in the post-production process, Fan Zhe also learned from Ye Jiayi that the new movie "Happy Fortune" invested by "Rainbow Entertainment" would collide with his own "Hell Apartment".

In this regard, Fan Zhe has nothing to worry about.

He said to Ye Jiayi, "I can safely leave these things to you for the film schedule and resources, and I believe you can handle it. As for the quality of the film, leave it to me, and I will do my best to do it better."

Ye Jiayi gave him a white look and said, "I didn't expect you, the hand-handling shopkeeper, to be of any help."

"Then what are you telling me?"

"Just complain. Besides complaining to you, who else can I complain to? To the employees of the company?"

It was a complaint, but Fan Zhe didn't sound like anything, but felt a little warm in his heart.

He said, "Thanks for your hard work. There is no need to care so much, we just need to do our own thing."

"Ok."

...

Back in his office, Ye Jiayi became the female president who was decisive.

She urged Wu Jingtong to devote more resources to the promotion of the movie "Hell Apartment". Especially for the promotion of precise positioning, try to push the film to those horror film fans.

For this film, large and wide publicity is a waste. For those who don’t like to watch horror movies, no matter how good the film is, it will be difficult to coax people into the movie theater.

In addition, Ye Jiayi also stepped up contact with'Lotus Films'.

From offline promotion to the situation of film arrangement.

Even the colleagues of the Commerce Department of Dimension Entertainment, went out everywhere, ran various major theaters offline, and conducted public relations.

She also arranged some roadshow plans, performed early screenings in the cinema, communicated with the cinema manager, the media, and the audience, and promoted the content and selling points of the film. At the same time, it is necessary to ask the theater manager to support the film arrangement, expose the film promotion information to the media, and communicate the content of the film with the fans and the audience.

But unfortunately, this matter is not easy to do.

The key is that the main creative team of "Hell Apartment" is too small. From leading male and female actors to major supporting roles, there are no more famous stars. Even Li Ze, who has only played a non-heavy role in "Fantasy Three Kingdoms", is still the biggest card in the film.

After some consideration, and at the same time communicated with the "Dimension Broker" who is in charge of Dai Weidong, and finally decided to let the "Dimension Broker" present the most popular niche Chen Yu, and also followed a few road shows. Concentrated in the two big cities of Shenghai and Shangjing.

Chen Yu's current reputation is not small, but his fan base may not be so compatible with the audience of "Hell Apartment".

But this is also the way out of nowhere.

Compared with Dimension Entertainment’s propaganda and momentum, the movie "Happy Events for the God of Wealth" is much more dynamic.

Although there are still a few months before the movie is released, the momentum they have created on the Internet through various means is already quite big.

In particular, their flagship "Shen's Comedy Another Masterpiece" is still attractive.

On the contrary, Dimension Entertainment was a bit miserable.

Ye Jiayi sometimes had to admire, that fellow David is really amazing.

...

In mid-September, the post-production of "Hell's Apartment" was also announced, and the film has been released.

Fan Zhe had watched the film himself, and he also met with many people in the company and watched it together.

It is not professional, just from the perspective of ordinary viewers. After everyone has watched the film, the price of the film is pretty good.

This also let Fan Zhe a hanging heart, let go a lot.

Although there are few samples, dozens or hundreds of people in the company have seen it and the negative comments are not many, which in itself can explain certain problems.

In fact, to be honest, with "Hell Apartment" as his first work and a small investment, he doesn't really care about the commercial expression of the movie and how high the box office can be.

But what he can't tolerate most is that he made a rubbish.

Even if the audience of this movie is not big, it can be considered a success to be able to make a niche boutique.

After the film is completed, the next step is to submit it for review.

This matter is still the girl Tang Zhiqi who will follow up in an all-round way.

The audit results came down quickly, and it is impossible for Optoelectronics to pass this subject directly.

They didn’t say anything about replacing “ghosts” with “monsters”~www.NovelMTL.com~, but they still gave out on some scenes involving values, social commentary, and too terrifying. Some comments.

I don't have to say, because they are the boss, and they do what they say. Dimension Entertainment is also very cooperative here, making a new edition of editing and submitting for review again.

This time, the problem is not big, I have given it.

As a result, the movie "Hell's Apartment", the last difficulty before it was released, even passed.

The various propaganda methods prepared by the company have all gone into battle.

The main aspect is still on the Internet, mainly from the perspectives of "brain-burning thrillers" and "infinite stream of horror themes".

At the same time, the main creative team also started roadshows in more than ten important cities across the country, covering the time before and after the release.

Everything that should be done has been done, and the final result will be released.

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