The Fantasy Entertainment Empire

The release time of "Rainbow Entertainment"'s "Happy Anniversary to the God of Wealth" is earlier than "Hell Apartment".

On October 29th, it was a Monday, and "Happy Events for the God of Wealth" was officially released.

In the past period of publicity, this comedy filmed by'Rainbow Entertainment' and starring Shen Deng, a comedian with a very good appeal, has been pulled to a relatively high level of expectations in the entire movie circle. .

This schedule is not a particularly popular movie schedule. At least in the category of domestic films, there are no particularly big competitors.

Except for some imported Hollywood blockbusters, such as one of the superhero movies, there is nothing more to look forward to than "The God of Fortune".

The box office on the first day was 30 million, which is a pretty good result, and we have to consider that this day is not a weekend, but a Monday.

The box office maintained this number on the second day without a decline.

On the third day, November 1st, the box office of "The Good Fortune" dropped slightly to 20 million.

And also on this day, "Hell Apartment" was released.

The amount of film Ye Jiayi received here was only 7%, as guaranteed by "Lotus Leaf Pictures".

But it's only seven percent.

This is a relatively standard format for small and medium-sized movies. In contrast, the filming rate of "Happy Events in the God of Wealth" is as high as 28%.

It stands to reason that ‘Lotus Leaf Film’ has fulfilled its promise with ‘Dimensional Entertainment’.

However, the amount of film ejection is a comprehensive index data, and specific matters need to be looked at in detail.

For example, the same amount of film arrangement, large and small, are two different things; ten o'clock in the morning, six o'clock in the afternoon, seven o'clock, and eight o'clock in the afternoon are also two different things.

Especially the platoon time.

At ten o'clock in the morning, no matter what the film is, it is empty under normal circumstances. Not many people would go to the cinema to watch a movie at an awkward time like ten o'clock in the morning. However, if you run into a popular movie during a golden show, you may not even be able to buy tickets.

The same is true for the midnight gear. For the shows starting at eleven o'clock in the night, after watching the movie, they rushed to the middle of the night.

The lineup of "Hell Apartment" is almost this kind of virtue.

Originally, the number of films scheduled was four times worse, and the schedule was like this again. Coupled with the subject matter, pre-screening publicity, cast, etc., the box office difference between the two is very large.

The box office of "Hell's Apartment" on the first day was only 5 million.

On Friday, November 2nd, "The God of Fortune" still maintained a single-day box office score of 20 million, while "Hell's Apartment" did not change significantly, and even due to the further decline in the number of films, the box office results fell. It's four million.

On the 3rd and 4th, these two weekends, the box office performance of "Happy God of Fortune" ushered in an explosion, with a single-day box office of over 40 million in both days. Due to the poor box office performance of "Hell Apartment", the number of film schedules was further reduced, that is, taking advantage of the weekend, it barely managed to keep the score of about 5 million.

The first week of the two films just passed.

"Happy Events for the God of Wealth" won the box office champion of domestic movies this week with a box office of more than 80 million in the first weekend and nearly 200 million in the first week. There are only two imported Hollywood films taller than him. A superhero movie had a box office of 700 million that week; another action-themed movie, No. 2, was just released on Friday, with a box office of 300 million in three days.

In contrast, the box office performance of "Hell Apartment" in the first week was relatively worse. It was released for four days, and with a weekend, it only just passed the 20 million cost line.

Generally speaking, the box office performance of a movie is especially important in the first week, especially the first weekend. Even for some movies that drive high and low, the cumulative box office can account for half of the total box office within two or three days of the first weekend.

The poor box office performance in the first week means that the audience is not very interested in it; the box office is not enough to make money, and the theater is not a charity organization. They cannot continue to increase the number of films for this kind of film; the number of films is not enough. Will cause the film's box office performance to further decline...

This achieves a vicious circle.

A movie that hits the street often goes through such a few rounds before being dismal, and then forgotten by the audience. The investor has suffered a blood loss and can only find ways to recover a little cost from other places as much as possible. .

"Hell Apartments" currently has this posture.

In the first four days of the week, the 20 million box office seemed to have passed the cost line, but it was impossible to recover the cost at all.

According to the share ratio, Dimension Entertainment can only receive six or seven million from the box office of 20 million. Judging from the investment of 20 million, it pays in blood.

At present, the judgment of the movie market on this movie is about the same.

Some impatient film critics, movie public accounts, and V-Bo accounts have begun to write related articles.

"Dimensional Entertainment's new film encounters Waterloo, its performance is not as expected, and the horror film is not satisfied..."

Appreciable evaluation of relatively neutral.

"Dimension Entertainment is not magical, "Hell Apartment" became their first failed work..."

This comment is also good, it is also describing the facts anyway.

"It turns out that movies can't be played by anyone. Dimension Entertainment really doesn't know how many kilograms they are. If one makes a few animations and a TV series, he can stand firm in the movie circle? Ha ha..."

This one is malicious.

"I don't understand what Fan Shen thinks, "Hell Apartment" is obviously more suitable for making TV series than movies..."

"Fan Shen, please, what kind of movie is it, it's still a horror movie, and quickly release the second season of "Amber" and make the next movie of "Fantasy Three Kingdoms"!"

There are also fans of Dimension Entertainment~www.NovelMTL.com~ but they may prefer to see the sequel to the previous hot works.

In general, whether it is the current box office results or the various voices in the current public opinion, it seems that "Hell Apartment" has failed. Even after knowing the relevant information, many people in the Dimension Entertainment company will feel worried, and the entire company feels a little bit low.

But Fan Zhe, as the boss, was not as worried as he thought, including Ye Jiayi.

Although the box office data is not particularly good, and the number of films scheduled is declining, however, in two aspects, it has risen steadily-the average number of attendees and the word-of-mouth evaluation.

The cat's eye score is 93, which represents a relatively popular evaluation; and the score on Douban, which has a more stringent evaluation system, also reaches 81, and it means that it will gradually continue to rise.

The reputation is good, and the average attendance is steadily increasing, which means that the audience does not really dislike the movie. It means that the movie "Hell's Apartment" still has a lot of potential to be tapped.