The Fantasy Entertainment Empire

Although EA's attitude is quite arrogant, the conditions given are actually not bad.

The agency fee of 30 million US dollars, plus the publicity investment of 70 million US dollars, the price paid by EA is not low.

If at the price of sixty dollars, including distribution, taxes, etc., this is equivalent to selling at least five million sets of "Taiwu Picture Scroll 2" before EA can barely make back the cost—maybe more Lose some.

Five million sets, this is already a hot-level work, it is possible to obtain sales results. Not to mention, the release of Dimension Entertainment Talk is to cut off mainland China. They are preparing to do it themselves for the mainland issue.

It is not easy to sell so many copies in purely overseas markets.

However, despite this, Ye Jiayi still did not accept EA's offer, but preferred UB.

The quotation given by UB is almost the same as EA, but the agency fee is slightly higher, which is 32 million U.S. dollars.

Two million dollars more, that's all money.

By this point, Ye Jiayi was basically satisfied. It's not that she doesn't want to get better conditions, but UB's offer has almost reached the limit of major agents.

Before a game goes on the market, willing to invest hundreds of millions of dollars in costs and is optimistic that the work can sell at least five million copies, which is already a gamble in itself.

The sales of 5 million copies are sometimes not something that can be sold when the game is done well. It’s not uncommon for high-quality works to sell out on the street in the end.

Of course, these big companies dare to do this, of course, they have evaluated the risks and calculated the benefits. According to the judgment of Ye Jiayi's own commercial team, the price is actually similar.

Business cooperation is a win-win situation and make money together. If only one party makes money, then no one wants to do business together.

However, even though Ye Jiayi had almost decided to accept the terms of UB, when an Activision representative came to the door, she decided to make contact.

Then, Arnold from Activision gave her a surprise.

"Ms. Ye, I'm sorry that we only contacted you at this time."

Ye Jiayi showed a smile and didn't say anything. But this attitude also puts a lot of pressure on the other side.

According to Activision's capabilities, they probably also figured out that the negotiation between UB and Dimension Entertainment has reached a more in-depth stage, and it may be short of some detailed negotiations, or even the signing of the contract between the two parties.

However, they still have the confidence to grab food from their mouths.

Arnold said: "You have to believe that we are very sincere about "Taiwu 2"."

"In the past few days, we have collected many survey documents on the audience situation of Chinese culture in the global market."

"According to the report, in the global market, certain Chinese symbols, such as pandas, tea culture, and other cultural symbols, such as Kung Fu and Confucius, have the highest recognition. The score is 10 points. Under circumstances, it can often achieve a passing level of 6 points or more. However, the awareness of some philosophical concepts, such as the unity of nature and man, and the cultivation of the family to rule the country and the world, is relatively low."

"People all over the world, the main way to get to know Chinese elements is through family and friends, followed by the Internet, radio and television, newspapers and magazines and other media."

"Among the Chinese cultural products that people around the world are most willing to accept, the most people said they are willing to participate in traditional Chinese festivals and celebrations. There are also some people who say that Eastern philosophy is very attractive to them. The previous survey pointed out that there is no contradiction. The degree of cognition and the degree of preference are two different things. Sometimes, the less you know, the more desirable it is."

...

Arnold talked about many of these things, and finally gave a summary: "Through the data and information provided in this series of survey documents, we believe that we should give "Taiwu Picture Scroll 2" a piece full of pure Chinese elements. The best way to promote their games around the world is for us to promote our game world according to their preferences."

"Our publicity team has begun to formulate appropriate publicity strategies based on this information. I believe that our cooperation will achieve sufficient success."

In his remarks, he didn't discuss any conditions throughout the article. He just told Ye Jiayi how they would operate and promote this game in the global market if they obtained the agency rights of "Taiwu Picture Scroll 2".

But I have to say that his attitude made Ye Jiayi truly feel their sincerity.

However, these can only make Ye Jiayi take a little serious about the negotiation with Activision.

In the end, the matter of agency rights still has to fall into something more practical.

For example, the tangible things such as the cost of publicity and agency fees that are to be blamed are the most important.

Ye Jiayi did not wait for a long time. On behalf of Activision, Arnold quickly gave his own terms:

"The agency fee is 32 million U.S. dollars, and the announced budget is guaranteed to be no less than 100 million."

After Ye Jiayi listened, his expression was quite moved.

There is nothing to say about the agent gold, just like UB. Come to think of it, these large American agents have a relatively unified judgment on the value of "Taiwu Picture Scroll 2", and this judgment is not very different from Ye Jiayi's own.

However, relatively speaking, what Ye Jiayi values ​​more is to announce the budget.

To be honest ~www.NovelMTL.com~ The agency fee seems to be tens of millions of dollars, which is hundreds of millions of yuan, but it is not that important in terms of the overall revenue of the entire work.

The sales share, this is the real big head. Just talking about the overseas market, if it can sell five million copies, it will cost almost 200 million U.S. dollars. When converted, "Taiwu Picture Scroll 2" will be back even with the so-called 1.2 billion yuan cost. It's the original-not to mention, the actual investment is only less than 300 million yuan.

If it can sell tens of millions of copies, Dimension Entertainment's revenue from this game can reach nearly 3 billion yuan! Since the establishment of Dimension Entertainment, three or four years combined, the money earned may not be much more than this figure.

Don’t care too much about the money from the agent.

As for sales performance, publicity investment has a great influence.

Activision was willing to put in hundreds of millions of investment in publicity, which Ye Jiayi did not expect.

"Ms. Ye, please rest assured that this year, the status of "Taiwu Picture Scroll 2" in our publicity work will never be lower than the brand new "Call of Duty"! In this way, can you trust our sincerity? "