The Fantasy Entertainment Empire

Although more publicity costs were invested, after the Ching Ming Festival holiday passed, the box office of the movie still inevitably dropped a lot.

This is very natural, the box office is high during the holidays, and the working day goes to the bottom.

But when it comes to low points, it also depends on how low it is.

The situation in "Hell's Apartment 2" is pretty good.

When it comes to working days, there are still a box office of about tens of millions in a single day.

Ever since, the box office of "Hell Apartment 2" came to 178 million in the first week.

At this time, Shi Jiangxuan and Lei Xiajun felt more or less in their moods.

Although, this is still not enough to say that "Hell Apartment 2" has box office results, and it can really reach more than 450 million yuan, but at least, in these few days of workdays, there will be one thousand every day. With a box office of about 10,000 yuan, that is indeed very good news.

At the same time, the word-of-mouth of "Hell Apartment 2" further fermented.

In this world, it is not always possible for a good movie to be a hit. Many movies have a good reputation, but no one is willing to pay for it. Even most people have never heard of the name of this movie.

Word-of-mouth can never completely fall off to represent box office performance.

However, if the word ‘word of mouth’ is linked to ‘marketing’, then this is another matter.

Not all works can be used for word-of-mouth marketing. Who doesn't know that the popularity of publicity through word of mouth is the most capable of bringing a lot of user conversion rates? Who doesn't know that users can spontaneously sing the excellence of a work, how much help and improvement it will bring to the work?

However, to do this thing requires capital.

When trying to do word-of-mouth marketing, how many movies with a lot of investment, because they were too publicized, so that many audiences went to see them, the result did not feel as expected, and then they walked out of the cinema and it was a burst of abuse?

This matter, on the contrary, will particularly hurt the performance of the work.

In other words, many movies do not want to make or not do word-of-mouth marketing, but this thing is a double-edged sword. If the quality of the work is not really good, the gain is not worth the loss.

And some movies that are indeed very good, but they have various problems: for example, the subject matter is small and unpleasant, and most viewers are likely not to go to the movie even if they are recommended; or It is because the investment cost is low, and the film that wins with creativity does not have enough funds to invest in publicity, to contribute to the "word-of-mouth marketing", and in the end, everyone is stunned.

For "Hell Apartment 2", the quality of the work can first be guaranteed to a certain extent, but it inevitably runs into the problem of ‘the subject is niche, which makes it difficult to expand the influence of word of mouth’.

Although, when doing propaganda, the people of Dimension Entertainment have tried their best to weaken the element of terror, but strengthened propaganda suspense and brain-burning, but... to be honest, the latter two are more horrible for audience acceptance. The film should be slightly better, but it is also not a particularly popular subject.

But in any case, Shi Jiangxuan and Lei Xiajun are already very satisfied with the ability to stably get tens of millions of box office in the working day.

However, what is more important is the trend of the second weekend.

By the second weekend, the box office performance rebounded again. Compared with the box office of about 40 million when the Ching Ming Festival premiered during this period, there was no drop in these two days, and I still got 42 million on Saturday, which was slightly lower on Sunday, and there were still three. Thousands and eight million.

Compared with the three-day holiday for the premiere, this performance has declined, but the decline is not particularly serious, and it is still within an acceptable range.

This also made the work "Hell Apartment 2" but the total box office came to 260 million.

In this way, Shi Jiangxuan and Lei Xiajun were too relieved.

Four hundred and fifty million, not to mention that one hundred percent can be obtained, that's crazy, eighty to ninety percent, it's not a big problem.

During the working day of the second week, the box office performance was still guaranteed a certain amount.

In five days, the box office scores totaled 46 million yuan, which was not much lower than the working day box office of the first week of the show.

At the end of the third week, the total box office of "Hell Apartment 2" reached more than 60 million in two days. The total box office of "Hell Apartment 2" came to 370 million. At least, in terms of release results, "Hell Apartment 2" took less than three weeks to officially surpass the previous one.

This has reached the minimum goal set by Dimension Entertainment for this work, and it is not far from the future goal of 450 million.

On the working day of the third week, the box office totaled 30 million in five days, allowing "Hell Apartment 2" to exceed 400 million in one fell swoop. On the weekend of the fourth week, the two days had a box office of 27 million and 18 million, bringing the total box office to 445 million.

However, compared to the initial stage of its release, the box office performance of "Hell Apartment 2" has fallen significantly, and the attendance rate cannot continue to remain high.

After all, it is the cinematic works that have been broadcast for more than 20 days, and it has entered the final stage of the screening life.

At the same time, a number of works were released during the same period, including a movie with a particularly good reputation abroad. After arduous review, it was finally released in China.

As a result, under the impact of multiple parties, the film output of the entire movie has also been reduced drastically, falling below about six percent.

However, no matter what, the distance to the goal of 450 million is only a mere 5 million. In any case, it will not be impossible to achieve the goal~www.NovelMTL.com~Shi Jiangxuan and Lei Xiajun, both of them, said they were very Calm.

On the one hand, they try their best to continue to communicate with the various theaters and strive for a more stable volume of films, but also try to strive for longer broadcast time.

At the same time, the next best thing, Dimension Media also said, like the prime time screenings where people watch a lot of movies, such as the afternoon show and the evening show before ten o'clock, you can give up some. But do your best to ensure that there must be a lineup in the late night show.

This is a very wise point. Generally speaking, there is nothing to compete for in the late-night field. Just like the morning field, it is a very indifferent field.

However, for horror movies, the late night scene is not so bad.

The box office performance of "Hell Apartment 2" officially exceeded 450 million box office on the first working day of the fourth week, perfectly meeting the pre-determined standards of the company, and obtaining quite good profits.

While Shi Jiangxuan and Lei Xiajun were rejoicing for "Hell Apartment 2," they also turned their energies to another thing-the opening celebration banquet.