Tokyo Video Game Tycoon

   Chapter 231 No snowflake is innocent before the avalanche

   The owners of these small department stores did not plan to donate so much.

   Of course they don't really care about this little money, they just don't want to waste it on meaningless things.

   However, it is very meaningful to donate more this time.

   In the past, these small department stores were often suppressed by large department stores.

   Even with the control of industry associations and trade unions, they still have a difficult time.

   Even if a big company moves a little bit, it is very difficult for them to survive.

   Recently, many small department stores have made a lot of money by relying on video games and become quite rich. If this time makes people in big department stores feel uncomfortable, they are still very happy.

   Look at you giving up your cooperation with Youxing Electronic Entertainment, you really have no eye for it.

   In addition to David, the senior executives of several other large department stores also looked a little ugly.

   These small department store owners are obviously here to disgust them.

   This reminded them of the emails they received every day, it was exactly the same.

   They seriously doubted that these guys didn't learn from Yuxing Electronic Entertainment.

   This made the senior executives of several large department stores embarrassed during the whole banquet, and they also felt that they hated Yuxing Electronic Entertainment even more.

Including David, has decided to immediately cut off all contact information of Yuxing Electronic Entertainment tomorrow, and increase the promotion of other game consoles, David does not believe it, it is just a product, no matter how well it sells, it is just a product. , and they are not of the same order of magnitude as department stores.

  Unless you are at the level of Morgan Group or Surui Electronics.

   The next day, several large department stores, according to high-level requirements, exaggerated as much as possible in the promotional posters of Lierda and Suri Electronics' game consoles, what a unique game console, the most fun game console in the world, and so on.

  There seems to be no restriction on advertising laws in this world, and the people in this group of department stores are not particularly concerned.

   And that does have some effect.

  Most customers often have a hard time distinguishing whether the product is good or bad when buying a product.

   They can only be sure after buying it.

   Of course, if you don't like it, it's not too difficult to return it.

Just a few days after the launch of the new promotional poster, the sales of Lierda 2600 and PN2 and PN1 game consoles sold by several department stores increased by more than 10% again, which made several companies responsible for product sales. The supervisors are very happy.

  See, there is no difference between game consoles, we just improved the wording of some sales products and increased sales.

   But it also proves that the power of video games is on the rise, and video games are indeed very promising.

   Among them, Lierda was very happy after seeing the improvement in the sales performance of its own game consoles, and immediately ordered the foundry to speed up the production of game consoles and cassettes in order to cope with the possible shortage of stock in the future.

   Before, they saw with their own eyes that the game consoles of Yuxing Electronic Entertainment were out of stock again and again, and they were very popular.

   They looked on with envy and jealousy.

   Now they seem to have this treatment too, so I'm very happy.

   As for Surui Electronics, they seem to be more conservative, and instead of rushing to speed up the manufacture of game consoles, they continue to dig deep into the quality of video games themselves.

   They have fought with Yuxing Electronic Entertainment in the Japanese market before, and they have a little experience. The short-term increase in sales is probably just a blind choice of users, and they cannot be complacent, but Lierda obviously did not realize this.

  Bamboo Youxing watched the news from the United States and felt that those department stores could really do things, but the large department stores really had an absolute advantage in all aspects.

   Even if what you sell in a large department store is junk, there is still a chance that someone will visit and buy it.

And sometimes there are many Americans who didn't buy their favorite products, and they didn't think about returning them as soon as possible. After all, they were rich and didn't bother to waste that time to return and exchange products. Just so fun.

   There is nothing that Zhu Yuxing can do even if he is envious, the executives of the department store just ignore it.

   However, Zhu Yuxing continued to let Songqiao send emails on a regular basis, and he had to send them perseveringly, making them uncomfortable for a while.

   He really doesn't believe that the executives of several large department stores really think their products are not worth it.

   It is estimated that one or two senior executives of those companies are stuck with themselves.

  You just have to wait patiently for the breakthrough.

   As for Lierda's increasing the production of game consoles, Zhu Yuxing only thinks that this guy is going to be unlucky.

  In a hurry for quick success, they haven't gained any advantage yet, so they havetily increased production, and more may be smashed at that time.

   Ordinary people in the United States sometimes spend a lot of money, but they are not fools. It’s okay to fool them for a while. If they keep fooling them, they really don’t treat the average American as a human being, and sooner or later they will suffer from it.

   Looking at the company Lierda, Zhu Yuxing couldn't help but think of the similar American game console company in his previous life called Atari.

   This company was at its peak in the mid to late 1970s, consoles dominated the US, and no one could compete with them.

   At that time, Nintendo was still making efforts in the field of arcade machines and other game toys, and the game console had just entered the research and development stage in the early 1980s.

  Then these guys in the United States got a little swayed by their absolute hegemony, and began to ignore the opinions of players, thinking that as long as the game was made, someone would buy it, which is simply increasing production investment regardless of cost.

   The final result, you can imagine, the games and game consoles are all in the hands.

Some people say that the ET game that Atari released at that time was the culprit, but it would be better to say that this game was just the last straw that broke players' trust in Atari. , resulting in instant changes and conflicts in the company's core concepts and values, discord within the company, and multiple shareholders who only value commercial interests will only try to make as much money as possible without reckoning with the consequences.

  Atari collapsed immediately after that, and it was thrashing badly in the early 1980s.

  No snowflake is innocent during an avalanche.

   Of course, if the game made by this company is earth-shattering, it can be saved, but looking at this posture, it is estimated that it is relatively hanging.

   It seems that the US market in this world is going to stage the drama of the previous life, where Japanese manufacturers compete for hegemony.

  From Nintendo to Sega to Sony PS game mechanism master.

   As for what will happen to this world, Take Yusei is not completely sure.

   (end of this chapter)