Tokyo Video Game Tycoon

   Chapter 263 A Seed

   For a small company, the court’s lawsuit has a big impact, but soon the young boss knew that Youxing Electronic Entertainment had sued quite a lot of companies this time.

   There are at least 30 or 40 game companies that plagiarize their company code. This time, Youxing Electronic Entertainment sued them all in one go.

   And he also used a group of lawyers who are professional in the direction of infringement at a high price.

Obviously, Zhu Yuxing wants to use this method to warn some people with bad intentions. If you want to scrape some benefits on me, then wait for my fierce counterattack, even if you pay a terrible price for it. .

   But whether Yuxing Electronic Entertainment can afford this price is another question.

"A Japanese company, which is just a new company, wants to use low-cost loss strategies and legal weapons to fight on two fronts. They are obviously a little bit floating, so we will spend with them. Although we will also lose a lot, but if If we can bring down this big company, then we are also victorious!"

   The bosses of more than a dozen game companies calmed down after a day of shock.

   Take Yusei's attack was very violent, which indeed made them panic at first.

   But after thinking about it for a while, it doesn't seem that bad.

No one knows how much Yuxing Electronic Entertainment makes, and these small companies do not have any serious statistical channels, but in their opinion, Yuxing Electronic Entertainment should not make too much money, after all, they still need to pay A lot of capital investment, if most of the liquidity is invested in selling games and lawsuits at a loss, it is obviously a very bad behavior.

   This two-front battle is not cost-effective.

   So these dozen or so small companies have gradually become more fearless.

A few days later, they immediately began to sell the game products of their respective companies at four dollars. Four dollars was their profit line, and if it was lower, it would be a loss. Invest a little money to develop new games, and no longer copy the code of Yuxing Electronic Entertainment.

  In this way, the development cost will increase a little, but it is no longer a problem in the relatively mature game industry.

   The last new game sells for about five dollars, and it can still compete with Yuxing Electronic Entertainment.

   They think that the games sold by Yuxing Electronic Entertainment must be sold at a loss, otherwise the games should not be so cheap.

   As long as they survive this time, the future is bright.

   At this time, Hayakawa Ueto also learned the news.

   He was also shocked when he heard a series of operations of Yuxing Electronic Entertainment.

   is too risky.

   This kind of operation is very risky, and one carelessness may lead to the bankruptcy of the company.

   But at the same time, he admired Zhu Yuxing a little.

   He is a man who is willing to have the courage to maintain an industry.

  The previous junk games hit them the hardest, causing the sales of their just-released PN2 game console to drop off a cliff.

  Not to mention the PN1 game console.

   Originally, he planned to announce their first handheld console in the near future, but because of this incident, he had to temporarily stop the loss.

  Otherwise, it is possible to pay a huge cost of publicity, but it will not be able to match the diffusion ability of those cheap junk games.

   Cheap junk games are like viruses, and Zhu Yuxing is now like an antivirus expert, paying a "price" to kill these viruses.

   But after careful consideration and analysis by several professional researchers around, they found that the FC sales of Youxing Electronic Entertainment may not be at a loss, but may be profitable.

   Dozens of data analysts have integrated all the FC sales information of Yuxing Electronic Entertainment in Japan, only to find that Yuxing Electronic Entertainment still has a very scary FC game console and game inventory.

   Throwing all these stocks to the United States is a way to save costs and increase revenue.

   Of course, this kind of data analysis can only be done by a large company like Suri Electronics.

  The Morgan Group and other companies in the United States can also do it, but they still haven't paid attention to Zhu Yuxing.

   When he saw these data on his desk, Hayakawa Uekiro was a little startled.

   It turns out that this guy has bigger ambitions and plans, so much inventory can be released to save costs, and the money earned does not even need to be returned, all of which are used to fight lawsuits to achieve a complete cycle.

   On the one hand, it can expand the market, and on the other hand, it can gradually eliminate those 'viruses'.

   Hayakawa Shito was a little excited when he saw these data.

   Zhu Yuxing didn't pay any price at all, and he still profited from it.

The benefit of    is to let the majority of players know that their games are high-quality products, and it is right to buy their games in the future.

  Once this kind of thinking is formed, other game makers can no longer compete.

  Haakawa Ueto, who investigated all this, did not hesitate for a moment.

  Youxing Electronic Entertainment has a huge inventory, why don’t they have it?

PN1 game consoles also have a lot of stock. He can also lower the price of the game console and the price of the game itself. Of course, the quality of the game is definitely not as good as that of Yuxing Electronic Entertainment, but he may be able to take the opportunity to drink a bowl of fragrance. Delicious soup.

  So when November came, Suri Electronics also lowered the price of its own PN1 game consoles, and its own games registered on it also lowered the price, reaching the level of five dollars a piece.

   And they, Suri Electronics, are a big company, and they can do things that Zhuyouxing can do, even if there is a small loss because of it, it is no problem. This is better than the cliff-like decline in sales before.

  …

  Youxing Electronic Entertainment, Surui Electronics, and many other companies that copy the strategies are basically commercial behaviors.

   The most profitable business competition is actually more players.

   They can play cheaper games and experience the joy brought by games.

  In a certain American family, the child happily turned on the FC game console, inserted a cassette that can be bought with pocket money just now, and played a game called Donkey Kong.

   And next to the TV, there was a game console that had been sitting for a long time, and there was even a layer of dust on it, and there were some cheap junk game cartridges scattered around.

Before   , these kids were disappointed by **** cheap games that made them feel like video games are like this.

   But in the blink of an eye, just a few months later, the FC game from Yuxing Electronic Entertainment allowed them to experience the fun of the game again.

It turns out that the game can be really fun, and the ones I played before are simply indescribable and uncomfortable. A seed of Yuxing Electronic Entertainment has also quietly taken root in their young hearts and has sprouted. .

   (end of this chapter)