Tokyo Video Game Tycoon

   Chapter 648 The arrival of a new era

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The   Titanfall project is the only one that Zhu Yuxing is most concerned about in this phase. The whole process of development needs to be reported in every detail. Once any development problems arise, Zhu Yuxing will definitely solve them as soon as possible.

   But fortunately, the development rhythm of Titanfall is very stable, and there are no major problems.

   Of course, the procedural design of this piece of time travel requires some time for experimentation, which is definitely not something that can be done in a while.

   But now there is Aya Tsukino, and I really encountered a problem in program development, so it must be right to find Aya Tsukino.

   Next, is the summary of Songqiao's market report in Europe.

  The player market in Europe is already very solid.

  Youxing Electronic Entertainment occupies about 60% of the market.

   The remaining 40% are owned by local game companies and Suri Electronics.

   Such market share is already quite good.

   After all, this is no longer the era of absolute dominance.

   At that time, the games of Yuxing Electronic Entertainment in the FC and SFC era were really top-level, and the competitors were generally quite weak.

   This situation has changed since the era of the GS1 game console.

   The performance of the game consoles of Surui Electronics has also become stronger, and the number of companies developing high-quality games on the latest game consoles of Surui Electronics has also begun to increase.

  At this point, the market share has little meaning, as long as players can continue to like to play games, this is still very positive for the entire industry.

  The European market is generally not volatile, and players are stable.

  Especially the pursuit of guns, cars and ball games is very strong.

  The football game is the best-selling game. The Super Football Tournament has sold more than 10 million copies worldwide, half of which are contributed by Europe.

   Counter-Strike has also exceeded 10 million copies and is approaching 20 million copies.

   Need for Speed ​​is slightly worse, the global sales have not exceeded 10 million, but it is not too far.

   And then Zhu Yuxing planned to make Titanfall a hit again.

  Without top titles such as Call of Duty and Battlefield, the possibility of Titanfall conquering European players is very high.

  Then the next Super Football Tournament will launch the New Year's goods development system.

   Let a dedicated team of 500 to 1,000 people develop a super football game every year.

   can not only train the team, but also maximize the benefits.

   Zhu Yuxing simply made some comments on the document, and then put aside the business situation information sent by Songqiao.

   Next, is the feedback on some of the information he is concerned about.

   And the first one that appeared in front of us was a company name that Zhu Yuxing was very familiar with: Mickford.

  This company is a technology company, which is mainly engaged in mobile communication business and chip development, personal computer business, entertainment electronic product business, etc.

   And the CEO of this company is an old friend: Myron Keyes.

   A parallel world Jobs in the eyes of Zhu Yuxing.

   But he is younger than Jobs, and is only in his early forties.

   And judging from his physical condition, he is quite healthy, and it seems that he will not suffer the same bad luck as Jobs.

   So in other words, this guy will probably become a formidable enemy.

   So when Takeyusei saw the company name Mikford, he immediately concentrated.

   He turned to the second page and carefully checked the contents above.

   Above are some recent surveys of Mickford.

   These investigations are public and of course some are more private.

   This includes Mickford's current products, as well as upcoming releases.

   The current product, Zhuyouxing, is already very familiar.

   And in the upcoming products, Takeyusei saw a few things that he had expected for a long time.

   Mobile Smartphone.

   Simply put, it’s an iPhone.

  Myron Keyes has come this far after all.

   After several years of careful polishing and team training, Myron Case finally had the confidence to develop his first mobile smartphone.

   In fact, mobile smartphones should be born and popular earlier.

   But because there are too many entertainment items in this parallel world, the focus on smartphones is not as concentrated as in the previous life.

   It’s like when I first came to this world, it’s clear that this world already has relatively developed technology, but there is no market in the field of video games, and later I developed the market myself.

   But whether it is a game market developed by itself or not, the game market itself will rise sooner or later.

   People's need for entertainment can't possibly miss video games.

   The same is true for the demand for entertainment hardware products of a complex such as a smartphone, which will become popular sooner or later, but it has been delayed slightly for some reasons.

  In the information, the products that Myron Keith will be released have been introduced in detail.

   Up to now, Mickford has released a large number of OEM and production orders.

   Every link is definitely impossible to be airtight.

   may be quite mysterious to ordinary people, but for large enterprises, it is not a difficult thing to investigate the details of a product released by a company.

Zhu Youxing took a general look, and estimated the performance and performance of this phone in his mind, and found that the phone has reached almost the performance and quality of the iPhone 4s at the beginning, and the appearance of the engineering prototype is also very simple, it is the kind of An entertainment product that people will love.

  If nothing else, this product should be a big hit in the future.

   Take Yusei is not surprised by this.

   Even if it was himself, he would probably buy it for use.

  The mobile phone is something that everyone needs to use. This is the iconic product of the new era, and everyone cannot be exempted from it.

   At the same time, Take Yusei also understands that this thing will have a very strong impact on the handheld console in the field of video games.

   So, is it going forward or backward?

   Do you try your best to compete with your smartphone, or take a step back?

   From a commercial point of view, retreat is the most reasonable and the most profitable.

   Stabilizing the market share of home consoles is enough to keep yourself alive.

   However, if it is not from a business point of view, it is just the idea of ​​Zhu Yuxing alone, then there is only one answer.

Enter!

   It’s just that you need to grasp the timing. In the face of the menacing mobile phone, the timing of the response is the most critical.

   It can’t be too early or too late, and the handheld field is not so easy to be completely invaded.

   And now, continue to stabilize in the home phone market, first complete some current development plans, and then consider the smartphone for Mikford.

   Zhu Yuxing has a plan, but at this moment, Suri Electronics is completely unaware of the impending disaster.

   (end of this chapter)