Tokyo Video Game Tycoon

  Chapter 649 Mickford's Press Conference

  648

   Recently, Youxing Electronic Entertainment has not made enough efforts in the field of handhelds.

   may also be because the position is too stable, and there is no idea of ​​going further.

   Pokémon, Mario and other games can always earn a lot of income as long as they launch a work at a fixed time.

   The guaranteed sales of each generation of Pokémon today can reach about 5 million, which is a model of low cost and high return.

Of course, Zhu Yuxing is not as enterprising as the Pokemon maker in his previous life. He still strives to make some breakthroughs in image quality and gameplay. Every work now has at least some technical progress. Players I like it very much.

   However, no new series has been launched for more than a year, resulting in a solidified player group, and there is no sign of expansion for the time being.

   And Suri Electronics is looking at this opportunity and wants to take the opportunity to win more players.

   They invested more money in their own handhelds, first introduced more interesting peripherals, and produced a lot of interesting games.

   Among them, casual games are the most, because Surui Electronics found from Youxing Electronics Entertainment that casual games are the most profitable type.

   And this genre has a very large audience.

   If you develop a simple card game, many players will spontaneously be willing to buy and play.

   or match-3 games like Bejeweled are also the mainstay of casual games.

   In the year when Youxing Electronic Entertainment focused on console games, Suri Electronics quietly expanded its voice in the field of handheld consoles.

  There are also more and more people on the Internet who tend to play Suri's handhelds.

  Because the other party can always introduce a variety of new tricks.

  In the past of 2005, Surui Electronics' return on investment in the field of handheld computers is very considerable, and the profit is also very good.

  So in 2006, Suri Electronics increased its investment again, intending to seize more markets before Yuxing Electronics Entertainment did not plan to increase investment in handheld consoles.

   As long as players have a deep-rooted impression, it is not easy for competitors to take back the market.

   And at this time, in a musical theater in the United States, Myron Keyes was wearing a very simple casual dress and silently reciting his lines backstage.

  Today is Mickford's scheduled press conference.

   This time, they are going to bring smartphones into the world.

   He wants to change people's stereotypes about mobile phones.

   This is not a small feat. If his plan is successful, then Mikford will be the leader in the field of mobile communications in the future, and countless money will flow like a tide.

   After years of polishing and training in hardware technology, his team has finally developed the first processor chip belonging to their Mikoff, which is also a brand new breakthrough.

   This means that Myron Keyes has completely abandoned everything in the Hongguo Company and returned to the top.

   At this moment, he is very confident and can't wait to announce his latest product.

   However, this does not mean that their products are really invincible.

   Maybe in the same field his products are definitely leading, but in another field, there is an equally threatening opponent, that is Youxing Electronic Entertainment.

   Originally, when he was still in Hongguo Company, he had the opportunity to seize the huge personal computer market in one fell swoop, and then continued to expand his influence and gradually transferred to the field of mobile communications.

   But the appearance of Yuxing Electronic Entertainment disrupted all his rhythms.

   He can say with certainty that it is because of the birth of the game consoles of Yuxing Electronic Entertainment and those dazzling video games that the demand for personal computers by the majority of users has been greatly reduced in those few years.

   Originally, the sales of personal computers at that time point in his plan should be very high.

   But the advent of video games disrupted everything.

   At that time, Hongguo also suffered a blood loss because of the huge investment in personal computers.

   Later, he was kicked out of his company by those shareholders for insisting on his own decision time and time again, which is really a shame.

   And he has always remembered this humiliation, and he is even more vigilant about Yuxing Electronic Entertainment who let himself suffer this humiliation.

   This time, he wants to quickly seize the market with an invincible attitude, and he wants Yuxing Electronic Entertainment too late to react.

   Maybe he can't shake the other party's home game console field, because it is deeply ingrained, but the handheld field can still drive out Yuxing Electronic Entertainment directly.

   He believes that once ordinary users have a smart phone with better comprehensive performance and more convenience, they will never see the burden of a handheld again.

  It is obvious that one device can take care of things, and there is really no need to carry two electronic devices at the same time.

   "Time is up, Mr. Myron."

The    assistant's voice pulled Myron Keyes back from his thoughts.

   He opened his eyes, his gaze firm.

   He nodded, then strode up to the podium.

   At this time, the entire speech venue was dark, and there were many media people sitting under the stage.

These media people were not very interested in their products, but it just happened that there was no big news recently, and Mickford was very generous. Everyone who came to the press conference would receive a small gift, and these people came. .

   He stepped onto the podium, the spotlight lit him, and his confident expression immediately emerged.

   "Hello everyone, welcome to our Mickford New Era conference."

"For many years, we have been committed to creating new, stylish products for users that have always been at the forefront of technology, so over the years we have launched more portable music players, and lighter computer equipment, all of which It is the result of our years of hard work, and I am very grateful to every user for their support."

   "And today, we're going to be announcing some brand new products that you haven't seen yet, but let me just sell it first, let's take a look at some of our current iterations."

  Myron Keyes raised his hand, and the big screen behind him lit up.

   It was a commercial, and the whole video was full of dynamics. It was a group of skateboard teenagers playing indulgently on the skatepark.

   And each of them wears headphones.

   With the accompaniment of dynamic music, Mikford's first new product was officially announced.

   That is a smaller square box about the size of two thumbs, and this small square box can be pinned to the collar and clipped anywhere.

   Just such a small thing looks like a decoration.

   And this is also a powerful music player.

   This is Mickford's first new product in this conference.

   (end of this chapter)