Tokyo Video Game Tycoon

   Chapter 67 Competitors? not friend.

   "President, I don't mean to offend. I think this matter must be taken seriously. This market was created by us, and others should not be allowed to share our fruits."

   Take Yusei put down the newspaper and the paper that intercepted the web page information, and looked at Natsume Yasushi.

   "Natsume-kun, as you said, the market was created by us, but I don't actually want us to be the only market in this market."

"President, I understand what you mean. What I mean is that there should be no competitors in the short term at least. We are a start-up company and are on the rise. In this area, they can literally knock us down with money, so we have to fight back strongly from the beginning.”

Zhu Yuxing nodded: "A strong counterattack is appropriate, but I don't plan to use the so-called infringement lawsuit to counterattack, it is quite effective, but before that, you may have underestimated the market capacity of video games. It is not something that our company can eat, and the more people who enter the industry early, the faster the industry can develop.”

  Natsume Yasushi frowned.

   He thought that Zhu Yuxing was too young to understand the horrors of big companies.

   In fact, Zhu Yuxing understands very well, so he will prepare a lot.

   Registered patents to prevent the way from being blocked by big companies.

   The most brutal way to promote game consoles makes it impossible for big companies to easily use their influence to influence the advertising media. Even if they lose TV and newspaper advertisements, red and white consoles can still sell well now.

Zhu Youxing said with a relaxed expression: "I'll tell you frankly, I don't mind having such a competitor, it's easier to grow if there is a competitor, and it won't be self-inflating. It's scary, and this opponent can only be said to be a novice. They don't even know what a video game is and what rules should be followed in this brand new industry. I don't need to be afraid of them. Try it."

After    finished speaking, Zhu Yuxing suddenly thought of something, and then said with a smile: "Actually, I prefer to treat this competitor as a friend."

  Natsume Yasushi opened his mouth to say something.

   He really likes this company now. Most of them are young people, and they are generally more energetic than many Japanese companies today.

   The company here has never been easier for him, not to mention that he now has a very good and healthy cash flow, which can be said to have a promising future. He really does not want such a company to be destroyed by giants.

"Okay, I already know about this. You and Datian are working on the promotion of game consoles across the country. You don't have to worry about the competition of game consoles, at least for a short time, but you can increase your publicity efforts. , hire more ground pushers to promote more vigorously, and show that we are nervous because of the appearance of competitors."

Zhuyouxing's words have come to this point, even if Natsume Kanglong wants to be tough, it doesn't make much sense. After all, this company belongs to Zhuyouxing, and Natsume Kanglong himself still maintains the strict concept of upper and lower ranks inherent in Japan. Reply, then that's all.

   Looking at Natsume Yasushi who walked out of the office, Take Yusei smiled again, undisguised in excitement.

   He really hopes to have a few more competitors like this, so that the entire industry can expand rapidly.

   He is alone, and he is still only a small company, which is better than a super group promotion.

  Most people may still think that there are not many gamers, only a little.

But in fact it is not the case at all. From children to young people, to adults and even the elderly, they are all the audience of video games. Zhu Yuxing has personally experienced the world full of video games, and he can understand the potential of video games best. .

   Zhu Yuxing thought, simply expand, why do you have to make money on the players who may only have hundreds of thousands.

  There are so many potential users all over the world, and now it is not a market to tap the stock, Zhu Yuxing's dream is to let the whole world experience the fun of video games, not the gain or loss of one party's land.

   As for who wins and loses in competition with competitors…

   To tell the truth, Zhu Yuxing came to this world with all the most classic games in his previous life.

   If you really want to compete in the game industry, Zhu Yuxing really doesn’t need to be afraid of anyone.

   There is no point in releasing game consoles with stronger performance. Game consoles are only carriers after all, and video games themselves are the most fundamental.

   This Surui Electronics seems to be really rich and rich, and it has just been a long time since it immediately produced a game console that looks more powerful, and then plans to sell it to the outside world.

  Just, do you guys have enough video games now?

   And a video game machine with no games is not very threatening.

   But I have to say that I should also be vigilant.

   Zhu Yuxing originally thought that he would develop for about a year, and would not enter the market until many companies were sure that the game industry could really make money.

   But I didn’t expect companies in this world to react faster than I imagined.

   As soon as there was a little sign of their own side, they have already started to enter the game strongly.

   This was the only thing that was slightly beyond Take Yusei's expectations.

   but still within the controllable range.

   However, Zhu Yuxing doubts that this game console is just a touchstone, and they may have already prepared to be sued for infringement, or counterattack in similar ways.

   The legal department of Suri Electronics is definitely not a vegetarian, and the real situation is probably not as easy as Natsume Kanglong imagined.

   If you don’t say it well, you may still be attacked.

   But this has nothing to do with Zhu Yuxing, he never thought of using this method.

  Since a challenger has appeared, Zhu Yuxing doesn't need to use those sidelines at all, just do it face-to-face, who is afraid of who.

  …

   Outside, a large-scale promotion of game consoles from the veteran electronics giant electronics industry group Suri Electronics has begun.

   The advertising space that Zhu Youxing bought before did not renew the contract after it expired, but was attacked by the rich and powerful Suri Electronics with more money, which is equivalent to occupying the magpie's nest.

   comes from the electronic game consoles produced by traditional electronics giants, which are advertised as better performance, more fun, and more stable.

   The simple and rude way of throwing money at advertising quickly paid off.

   Those who had already thought about buying a game console saw this advertisement and hardly hesitated.

   Because in their opinion, the products of established companies are more trustworthy.

Moreover, the product is still about a month away from the release, which is actually not too far away. It just happens to be the day when the students are on their summer vacation. The release time chosen by Suri Electronics is obviously very ambitious. They believe that this is for children. Playing things, conquering children is victory.

  This makes those who are interested in buying feel that it is not impossible to wait a little patiently.

   On the other hand, on the side of Youxing Electronic Entertainment, they only increased the promotion of ground push personnel. Now there is no shortage of people in the society, and the positions of temporary workers are also very popular, and the cost is still within the affordable range.

  Bamboo Yuxing obviously doesn't want to be the one to take advantage of, and it is better to find a more effective and cost-effective way to compete for advertising space on TV and newspapers in front of giant companies.

   He is not short of money now, but he will not spend money indiscriminately.

   Now, apart from Spring Magazine and Tokyo Asahi Shimbun, which has signed a long-term advertising contract, there are only local promotion channels.

   Oh yes, there is also the promotion of the official website on the Internet.

   (end of this chapter)