Video Game Designer

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For two consecutive days, articles about Chu He's Weibo posting were reprinted online by players, as well as by some game media and self-media V.

At the same time, it also triggered discussions among countless players and hot discussions with the people who eat melons. Although Chuhe’s article did not reveal much, and some of it was not an industry secret, most gamers, especially Players who play more online games actually don't know the details about these, but they probably have a number in mind.

Chuhe did not publish any real dry goods in the article, directly dismiss a certain manufacturer or team, but only such an unclear article can make people think, plus Chuhe’s status in the game world, with The status of Tianhe Network in the minds of players.

Suddenly let the temperature of the whole topic rise again and continue to ferment.

In the face of this remark by Chuhe, ordinary players frantically joined in the fun, and according to the usual planning activities of major game manufacturers, and the operation of the game to speculate which games were shot.

And most game manufacturers and operations teams are one-off packages. What are you doing with such things?

Although these are not secrets, they are also things that everyone does not want to announce. If the average person publishes this kind of news, it will not have much influence. At most, people will see a word.

But who are you? The leader of Tianhe Network, what benefit is it for you to say such words directly?

‘The lying trough, it’s really black. What kind of 50% recharge pack does it have? No wonder it’s on a treasure. The recharge is cheaper than the official direct charge. At first, I thought it was a lie. ’

‘Krypton gold still needs to be a grandson? Farewell! ’

‘It’s true that poor people like me can still play stand-alone games. ’

"Fifty steps laugh a hundred steps, don't you sell big gift bags in DNF? People who don’t buy gift packs have the same fighting power as those who buy gift packs? ’

‘The washing upstairs is coming so soon? The work is quite hard. ’

‘It’s a free online game, and it’s not forcing you to buy it. If you don’t buy a spree, you can’t brush the abyss, or you can’t get a copy of the team? Did you buy a spree arena to increase your combat power? Originally a free online game, there are activities every month. It takes a little more than an hour to do it. Even if Africans can create a suit, can they experience the full content of the game? Don't spend money on free games, but also want to be able to play hard, and want to play in the PVE copy, on the leaderboard? Why don't you go to heaven? ’

‘If you look at it this way, it feels like you’re all backed by your peers. Although DNF’s fashion does have a value-selling component, compared with other game operations, it’s super good. ’

‘I used to curse the little brother because I couldn’t make an epic. I apologize here and touch the head of the little brother, but don’t slip and put on a bunch of pit father operation plans. ’

‘Ibid., plan the little brother’s head. ’

In the Tianhe network, a group of young people gathered in front of the computer, with a look of excitement: "Eh, I was exaggerated. I was also complained by the customer service department before, and I was often called to scold our dog for planning, what to do. The abyss and the strengthening machine made them a poor abyss for three generations and strengthened their life."

"It's nice not to be held down by simple profitable KPIs." There was a chubby, drinking milk tea, and stretched out lazily.

"Good luck, when I first came to the Tianhe Internet interview, I was directly successful. One of my classmates ran to the penguin. The same team that planned the results entered, took over other people's projects. The entire game was drained, half dead. There, the KPI above is still high, and I can’t meet the KPI, let alone the bonus. Even the salary must be deducted a little. Like our Tianhe network, even if you take over other people’s projects, it can never be a mess." One person has a lingering fear Said.

This is basically the true portrayal of most game projects. The management department has imposed strict profit KPI requirements. The underlying operation planning has no way but to drain the game's vitality through various means.

Some teams that can carry out first-hand operations basically have no problems. After they are drained, they pat their bottoms to go to the next project, but the operation team that replaces them will have a headache. For example, if they can’t complete the KPI indicator, the bonus is not goodbye to you. Wages are even deducted, but you are powerless in the face of a game of residual candles in the wind.

How to do it?

If you can profit from the game, then find a way to profit from the game, such as what discounts to recharge with people in private, such as reselling materials in the game, or even the so-called BUG, ​​such as the props in the mall can be used very low At the price of the purchase, the material in the copy can be dropped multiple times, and then it was discovered by the player that it was exposed, which caused a sensation but was quickly banned. Do you really think this is just a BUG? Is there more doorways in it? Too.

As for some that can't profit from the game, or the risk is difficult, what should I do?

If the KPI does not meet the target, it will be punished or even insulted by the supervisor, then the player will become the best emotional catharsis indicator. Treat the player like a monkey, such as launching a very junk activity, and then launching a seemingly conscience Activity, watching some players sway like a wall of grass.

...

"Mr. Chu, there are still some naval forces, and then pour water on us, which has made the technical department directly follow the vine." Founder in the office said towards Chuhe.

"If you can play multiple hands, you can play multiple hands. In addition, in the case of lawsuits, find a way to fight in Jinling." Chu He nodded and said towards Fangzheng.

He doesn't want to offend anyone, so he wants to make his own game, but if anyone wants to mess with him, don't blame him.

As for why in Jinling, Tianhe Network is also a big taxpayer in Jinling.

"In addition, communicate with the personnel department, the company's planning team and the customer service team, according to the company's internal salary structure to increase some." Chu He thought towards Fangzheng.

Listening to Chu He's words, Fang Zheng has a speechless expression. He is anyway the director of the public relations department. Can't your secretary tell you this kind of microphone transmission?

Of course, just think about it.

As for the article about Chuhe, ordinary players look at it and feel that the online game operation is so dark, and then join in a lively and eat melon crowd.

More ‘senior’ gamers are deeply touched.

For some people, it is like overthrowing the mixed flavors in their hearts.

Cheng Yu, the head of the energy sub-studio of one of the eight major studios under Penguin, said that the name of this person may not have any players' impressions, but if he is leading a project, I believe that many players will have impressions.

"Dark Journey to the West"

At the beginning of the project "Diablo Journey to the West", Cheng Yu was thinking about making it a great game for the status of Diablo in the country, including the penguin. It also gave this project great hope, including the investment of the entire project, even not losing. The wilderness dartsman of Tianhe Network.

Only the CG called "Wonder Fair" in the game cost 40 million RMB, and even until now it has been embezzled by countless page games and mobile games.

Even a heavyweight was invited at that time to sing a game song changed from the theme song of "Journey to the West", including street advertisements in major cities.

However, it was such a game that failed in the end, and even the failure quickly surprised countless players.

The first is bragging. According to the concept of Cheng Yu and his team, "Diablo Journey" itself just hopes to be able to create a game that can be like the Diablo in domestic online games.

However, in the marketing department, the "Dark Journey to the West" was directly blown to the international level, and it became the level of full-fledged dark foot kicking, which directly caused the game quality to be inferior to these. A world-class great game has caused the player's psychological gap to be too large, and it feels that the game is not as good as expected, and there is no sincerity.

For example, some game companies ~www.NovelMTL.com~ obviously a game found a major BUG in the early stage of the sale. It should be repaired and then tested in two stages, but the marketing department will say that it cannot be done, and the advertising position has been scheduled. By the way, how much KPI will be lost after re-testing.

Then there is Cheng Yu and the whole energy sub-studio at that time, they all want to perfect the game itself, but the polishing of the plot and the setting of the game mechanism have ignored one point. This is an online game, and it is also a free game.

What is the basic of an online game to survive? Many players? This is a superficial phenomenon, but it is actually revenue.

But putting too much experience into the quality of the game itself, this has led to "Diablo Journey" itself does not have a mature system at the payment point, plus its own penguin game executives are the kind of Hong Kong mechanism, and even there are rumors in their company At the conference, the president of the penguin questioned Cheng Yu'would invest so much money in your projects, it is better to invest in real estate, and earn more than you. ’

As for the following story, it is simple. The energy sub-studio including Cheng Yu, the original core staff walked away, scattered, the new manpower team took over "Dark West Journey", and put the subsequent version of the update in To improve ARPU.

The first is the plot of the game itself, it becomes anticlimactic, and there are faults, and then it shows the unsightly appearance. After changing the balance of the game that the original team painstakingly designed, as long as it is charged, it can become stronger.

It can be said that "Diablo Journey" is a game completely destroyed by the marketing department and KPI.

"A real game, a game you really love?"

Looking at the last paragraph of the article, a trace of trance appeared on Cheng Yu's face, but then his eyes became firm, he bit his lip and opened the ord file on the computer, and at the same time took out his mobile phone and set a three Air ticket to Jinling after the day.