Video Game Designer

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In the face of the Shuijun Company who was still thinking of committing crimes, Chuhe did not have a soft heart. The company’s technical department directly started to pick up the vines and found out that what was behind was picking up business and engaging him, and then directly sued to give each other through legal channels. Some minor penalties.

Of course, the legal team, Tianhe Network certainly cannot compare with the battle-hardened penguin game, but at least much stronger than these naval companies, plus the acceptance point is Jinling, this lawsuit actually does not have to fight You can win or lose, but the other party must also struggle with a symbolic death.

The article about Chuhe actually caused more impact than Chuhe thought. Some friends in the domestic industry have called to express their admiration or other emotions.

Of course, it didn't say anything. Chu He made a list of articles that caused the respondent to gather in this situation.

However, the mailbox of the personnel department has indeed received more than N resumes, of course, these are irrelevant, or the small shrimp in the industry, which belongs to the front-line kind.

Some are related, and I feel touched when I read Chu He’s article. I once failed my project because of these effects, but I feel that I have the ability to find a suitable person. I entrusted my friends in the industry to find Tianhe Network. Want to talk directly to Chu He face to face.

For example, Cheng Yu, who had failed.

"What do you think the reasons for the failure of Diablo Journey to the West?" Chu He looked at Cheng Yu and asked.

For the original Diablo Journey to the Penguin game, Chuhe was still quite clear. At that time, CG alone cost 40 million yuan, and it is not difficult to see its ambition. Even at that time, the game was also first won in the Hollywood Music Festival. The nomination of awards in the video game category is also the first time that a truly domestically developed game has been nominated for such an international award.

Whether it is the performance of the picture, or the integration of the action elements and the role-playing elements in the game, including the sound effects and the sense of strike, the integration with the dark style and BGM is very in place, especially in terms of the plot, it is based on a Westward Journey. It's very exciting, but unfortunately, after the operation planning team was replaced, the tail was continued, not to mention that the krypton gold has no bottom line. Even the plot of the game has a fault, which has been perfunctory.

Looking at Cheng Yu who was a little hesitant and did not know what to say, Chu He smiled and adjusted his sitting posture: "Just objectively analyze from this project alone."

"Three cauldrons." Nodded, Cheng Yu thought for ten seconds, and then began to summarize.

"The first pot should be me. As the person in charge of the game, I forgot a bit of the game's positioning. It was a free game. The item charge is inevitable, but we did not pay attention to it at the charge point, which resulted in no A very good charging system." Cheng Yu said looking at Chu He.

This is also the most critical point. I didn’t recognize the positioning of the product. At the beginning, Cheng Yu and the entire team wanted to create a top-level game with ambitious ambitions, but I forgot a little. Penguin invested in the studio. More resources, that is to see the return.

It's impossible for you to say that you have a big project worth one billion yuan, and then you can't feel the cost back when you look at the project after it goes live.

Of course, if the so-called inside information was true at the time, the president of Penguin at that time really said that'investing so much money for you to make a dark journey to the west is better than investing in real estate and earning more.' It's really thorough.

Development costs, plus publicity costs, the resources that Penguins have invested in Diablo Journey to invest in real estate, they can really earn more, and it is not a dream to double or triple.

"The other is the marketing department. Although we were very confident in this game at the beginning, we dare to say that the punch is dark and the feet are kicking. The ordinary players on the day of the service have too much expectation. Our game is not as they imagined. It's so perfect in the middle, it is naturally disappointing, and the marketing department's publicity has attracted a large number of studios to settle in. On the day of the service, only 40% of them are real players. All subsequent followers are studio accounts, dau The KPI assessment standard was set at an unimaginable height from the beginning."

Cheng Yu thought of the situation and said towards Chu He with a bitter smile.

Sometimes I want to do all the pig teammates in the marketing department of the marketing department, and then sink them into the Huangpu River.

I carefully plan the operation of the game, and then the marketing department is bragging in the front, because the KPI assessment system of the market operation department in game manufacturers is basically different from the KPI assessment system of the operation team.

For example, the KPI assessment to be performed by the operation planning team is dau, then the assessment done by the market operation department is the product popularity, which is generally evaluated by the Baidu index.

The higher the popularity of the Baidu index, then their KPI assessment is naturally appropriate. At the same time, the game has a BUG. It needs to be updated to skip the ticket. What can the marketing department do?

The position of the major advertising channels has been completed, you come here?

Isn't that the KPI assessment that affects them?

How to do it?

Tell the leader above? Yes, the marketing department said that the position of the advertisement has been fixed, and it can’t be changed. If you want to change it, you can pay for it.

What if I don’t want to pay?

Catch the duck on the shelf, if there is a bug, there is a bug.

The operation planning team who can't stand behind the scenes is sometimes so hard pressed, and there is a bitterness that breaks the teeth and swallows.

"The last pot was the team replacement. If we were given some time to adjust the version balance and follow-up updates, we are sure to continue the project, but at that time, the senior executives had only one idea to make the project profitable as soon as possible, so we were kicked. Going out~www.NovelMTL.com~ is replaced by Guangguang Studio."

In the end, even Chu He could hear Cheng Yu's regret.

Give opportunities, especially when the expected goals are not met, not to mention big manufacturers like Penguin Games, even small game manufacturers may not give them.

After listening to Cheng Yu, Chu He nodded silently.

Incoordination between departments, coupled with investors who are unable to decentralize, are too eager to make profitable strategies. These are the reasons for the failure of Diablo Journey.

However, it is not surprising to imagine that, first of all, there is incoordination between the departments. The marketing department and the game department are two unrelated departments. No one can control anyone, plus the mutual KPI assessment system. It is also fundamentally different.

Is the game hot or bad, and the marketing department can't get a little bonus, what do you do? Just do your job well, complete the KPI assessment indicators, the Baidu index is rising, and you will get the bonus yourself. If you blow too hard, it will cause the game to fail? Whatever they do, who makes your game not so good.

In the Tianhe Network, how can the various departments coordinate?

The only benefit is that the entire team's bonus and KPI evaluation system are based on the game. For example, the marketing department should not only evaluate the game's heat, but also evaluate the performance of subsequent games.

Really ambitious talents don’t do much in the Tianhe network. This is what Chuhe knows, but Chuhe doesn’t care. Anyway, he didn’t want to create any coquettish imperial group. It’s just a stressful game.

Players play fun games to satisfy their own inner spiritual interests. For Chuhe and the employees who work together in the Tianhe network, well-played games also satisfy their inner spiritual interests.