Video Game Designer

In fact, many people wonder why after the failure of the Mass Effect series, including EA on Star Wars 2, EA still took a path that seemed very stupid.

But in fact, this is related to EA's own company culture. If the earliest Blizzard is a boutique game manufacturer, Blizzard must be a boutique product. This is its former endorsement. Ubisoft belongs to the past and changes a little bit in the player. The image in mind, and the better and better prodigal son turned back to the model.

That EA is a game development machine that is not emotional. It can be said that EA is a wonderful thing among game companies in the industry, because they will not consider it from the perspective of game players for many decisions.

Instead, it analyzes it through its own set of big data, and then designs a profit model. If you have to make an analogy, it will be similar to Shengda in the early years.

Of course, it only looks on the surface. In fact, the set that Shengda plays is the rest of learning EA and has not yet learned the essence.

After the success of Shengda, it recruited a group of overseas elites, and then evaluated the good and bad values ​​of the game through data analysis and market analysis. It is not worth investing. Then it has released several explosive games one after another. The CEO of Shengda is not interested in the game industry. In that era when the Internet was not popular, he even wanted to be an Internet entertainment ecosystem, so naturally there is no need to say more.

But in EA, they are more formal than Shengda's decision-making.

Directly use big data to make game operation decisions. Although EA is now scolded by players and because it has messed up two large IP series, in fact, these two games EA did magically without loss .

This also means that although the players scolded EA frantically, they obediently pulled out the money in the wallet.

And since the EA that went to the krypton gold element, including its classic FIFA series, and the Sims series that began to transform mobile games, and the Need for Speed ​​series, it is clear that EA has been very clear about what games can make money.

Judging from certain behaviors, it is no exaggeration that EA is called North American Penguin.

Because the strategy of EA and Penguin are really similar, I can't beat you, but I can buy you.

The original Sims, the Need for Speed ​​series, and the fifa series, in fact, EA has already made players a bit tired, and now the mass effect and Star Wars have touched the player's bottom line.

If you have to talk about EA’s biggest problem, it should be that EA has not considered the player’s bottom line. From the beginning of the cooperative multiplayer mode, drawing cards and unpacking, just not affecting the appearance of the skin of the attribute, to Star Wars today. 2. Excessive in-app purchase system inside.

The cards drawn by the player can be said to be very powerful, which directly affects the balance of the game. This is what makes the player really break out, and at the same time can see through the player's bottom line.

Of course, in addition to EA, some domestic manufacturers often play the same way as EA, such as a side-selling manufacturer who sells pigs with a double-play.

But aside from EA's somewhat emotional decisions, as an investor, you said that he closed a lot of the classic studios that were the industry's cancer, so you have to call EA injustice.

It can be said that almost no game studios are acquired and reorganized by EA. The sales and production efficiency of the games produced are lower than the previous ones.

For example, the familiar command and conquest of domestic players is that after its studio was acquired by EA, it reached the peak of sales and achievements.

Domestic players used to remember childhood memories in computer rooms and black Internet cafes. Red Alert and Yuri’s Revenge were also produced after EA took over.

At the same time, there are battlefield and frost engines. Before meeting EA, DICE was just an ordinary game production studio.

Until they met the fate-changing Bole, which is EA.

The injection of funds, and the provision of big data, let them reborn and created a World War II game called Battlefield. The first Battlefield 1942 won the best game of the year at one fell swoop, and the first game created more than 500. Ten thousand copies of sales.

If there is no EA, then IDCE as an independent game manufacturer, it is absolutely impossible to develop frost, battlefield games and engines, and such an industry does not have the ability to show, there is no shortage of game OEM The factory will soon go bankrupt because it has no business.

In addition to DICE, there is also the production company Maxis, now the sales monster of EA, the father of the analog series.

But before encountering EA, the poor market positioning, locked with the core group, had caused them to go bankrupt and closed down, until EA acquisition took over, began market research, and the provision of big data, the development of the Sims only brought them back to life, and Became one of the most profitable game production groups on this planet.

There is nothing wrong with saying that EA is a North American penguin.

There is nothing wrong with saying that EA is one of the worst game companies for players.

But if you want to say that EA is a cancer in the industry, it is really a big deal.

Moreover, EA itself has maintained a good cooperative relationship with the vast majority of game manufacturers in the industry, such as Blizzard, which was once the endorsement of the game industry, and the V club that is obsessed with -90% completely forgets how to do games. Ubisoft has had good cooperation with EA. The former EA was Ubisoft’s second largest shareholder, but later it was declared a better cooperation according to EA. EA decided to sell the 15% stake in Ubisoft.

The latter about Ubisoft and EA platforms also confirmed this.

If you are making games, there are indeed EA's various krypton gold systems that fall into the eyes of money

EA is wrong because they are too confident. Although the earnings of the game itself are profitable, it is not ugly.

But in the player's word of mouth, it was completely exploded~www.NovelMTL.com~ But in the eyes of industry peers, EA is actually more reliable. The reason why EA has so many infamy is mainly because EA has too much heart. Too.

While wanting to make games to make money and make your own financial reports beautiful, you also want to be famous and continue to get involved in the development of 3A masterpieces on the host and PC platforms.

In fact, the profits of these games are not as much as that of EA in the field of mobile games, but EA still keeps investing money in this field. It has to be said that this is also an EA-style stubbornness.

Even though it seems that today's EA has fallen, EA has not completely abandoned the PC and host platforms, but its own strategic policy has made them temporarily unawakened.

As for several domestic game manufacturers, they have to say that they have done a good job in terms of strategic layout.

To make sure that the mobile terminal is more profitable in the next period of time, then abandon the client and devote resources to this aspect.

As far as the game culture is concerned, forget about it.