Video Game Designer

Chapter 404: Blizzard Dota

A lot of resources have been invested in Blizzard DOTA, including online advertising, as well as real-time advertising, as well as Blizzard DOTA League held at the same time, although the prize pool of $1 million is compared with the prize pool of the League of Legends 6 major zone, It looks like there are some younger brothers.

But it does not prevent you from seeing Blizzard’s ambitions for this game. One day in advance includes the invitation of major professional teams in active service to participate in the game promotion. It seems like a provocation. It also announced that there are currently quite a few League of Legends teams on the day. Will enter the Blizzard Dota game with ordinary players.

Both ordinary players and industry manufacturers can clearly feel Blizzard's emphasis on this game.

Chu He is still busy with the last survivors, but Tianhe Network’s League of Legends team can be said to take Blizzard DOTA’s publicity very seriously, although Blizzard DOTA has not officially launched.

However, the operations department of the League of Legends also started a series of activities after discussion, first of all, it was linked with the skin of DNF, and secondly, it was the launch of a new hero, that is, the fire of a while ago, and now the heat has dropped a lot. Miss 2B.

Coupled with some more vigorous activities, such as completing game tasks, free skin fragments can be exchanged for any kind of non-limited skin favorite activities.

When major events are launched, the heat of the game is directly maintained at an extremely high level.

Even because we did not anticipate such a large number of players, the servers in China and North America also suffered from insufficient load and temporarily shut down for maintenance.

Then there is the consistent compensation method of Tianhe Network. All players who have logged in during the maintenance period can get certain skin fragments for free. At the same time, the player’s ranking and matching matches in the game are not counted as effective battles. In addition to free skin fragments, you can get a blessing bag for free, which will randomly open a non-limited skin. As for whether you like it, whether it is precious or not, it is all luck.

The intensity of compensation can be said to be overwhelming, but for Tianhe Network themselves, this is just a bunch of data, and at most counts the cost of manual fees.

At the same time, because the skins in League of Legends are not tradable, there is no such thing as disturbing the economic balance of the market.

In the player group, there are not as many other games as the server crashes, but there are many players who are still very happy.

"Thanks to Blizzard DOTA, various activities, and server compensation, I got the 27th skin of this number today, yes, I am a leopard head!"

"It's too much upstairs. Isn't such a conscience game enough to buy a skin? Look at the 6-level Happy Man logo on your account. Do you have the heart that he doesn't have an exclusive skin?"

"No wonder you are bronze, did you know? It's because you don't have skin, so you can't get promoted to the silver stage."

"Playing the Tianhe online games for many years, summed up a truth, zero krypton fortune to get rich, all rely on game maintenance."

"I beg you, the server crashes again, and you can exchange it for almost a piece of skin."

Compared with the game activities of Tianhe Network, the rewards of major domestic games are all thunder and heavy rain, and the reason is that it is a very simple thing in order to stimulate player consumption.

You really want to use this kind of activity so that both the Krypton Party and the Populist Party can play very well. Why do people want to add money to your game?

Again, this is also related to the KPI assessments of major game companies. If you want to do an activity, including the reward and strength of its activities, you must write it into the PPT file with the promotion of the version, and then you need to output a data. Analysis table, such as how much this activity can pull up the current data.

It's not that the operations team said that we will do an event planning today, and then we can go online the next day, unless it is a particularly urgent situation, such as the emergence of a competitor who specializes in engaging you.

For example, it is the current League of Legends. Otherwise, the planning team of the League of Legends on weekdays wants to launch an event that must be strictly planned. Although it will not link all major KPIs like other game manufacturers, it also requires you to plan with it. The team listed a PPT to explain how this activity will benefit the game and what impact it will have.

In general, online games launch an event every three times and send a lot of things. You seem to be very friendly to the newcomers, but in fact these activities are just to please the local tyrants who spend a lot of money.

After careful research, you will find that this kind of activity is always the most beneficial to the Krypton King. The recharge of 1000 Krypton King can usually increase the combat effectiveness of 10,000 points, but when this kind of activity is recharged, the Krypton King can recharge 1,000. Increase combat power by 50,000 points.

Compared with ordinary players' watching movies, major domestic game manufacturers and some foreign manufacturers such as EA are very concerned about Blizzard's Dota.

After all, this is also the first big manufacturer to challenge the League of Legends market. Although there are many game manufacturers that have followed similar games, it is only a small manufacturer and it has failed. There is not much value in analysis.

Blizzard is not the same. As a former boutique endorsement, everyone still knows the strength of Blizzard. If Blizzard DOTA can succeed, there is not much else that can at least give you a reference. As for IP fever, which one is big There is no well-known role under the factory. www.NovelMTL.com~ I have to say that it is aimed at the novice friendliness, coupled with the name of Blizzard itself, Blizzard DOTA has attracted many people.

Many players are attracted to Blizzard DOTA, including many League of Legends users. After all, it is impossible for game players to play a game at a time. Most players have several games to play together. Not surprisingly.

Especially in the face of a game that has just been released, it is still a new game from a big manufacturer, because it is normal to play it fresh. As to whether it can retain this part of the lively players, it depends on the manufacturer. My own skills.

Blizzard's own reputation, coupled with the violent battle between Blizzard and Tianhe Network some time ago, and full advertising promotion, the number of online people who opened Blizzard DOTA on the first day has exceeded 2 million.

It can be said that it is a good score, but the key is to look at the follow-up. After all, the introduction of domestic HON before the penguin's huge publicity, the first day's performance is also terrible, but the follow-up is directly tragic.

In the attention of all parties, the player evaluation of Blizzard DOTA and the data of the first week have been released soon.

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