Video Game Designer

Whether the relics and Shuilei Studio really understood, Chu He didn't know.

But at least the efficiency of EA is still very good, and EA has to show enough efficiency, because in the game of the last survivor, EA has invested more than 100 million US dollars, including publicity costs and agents handed over to Tianhe Network cost.

Even when faced with this digital quotation, Activision people overwhelmed them directly after hearing about it. This is really a little crazy.

Although Activision is rich, it is not spent in this way. Such a large amount of expenses means that even if the sales of the last survivor explode, the global sales will eventually break 10 million.

EA is the most cost-recovery, and to really make a profit, this requires 15 million game sales.

Maintaining the previous sales figures of Tianhe Network's wilderness darts, 15 million is not a difficult number, but it takes a certain amount of time, and this period of time is such a huge amount of money to be able to do projects on its own.

Lose money and shout, this is how other people look at EA.

However, although the outside world says so, EAs and executives who have already contacted the game think it is worth it. This is undoubtedly an excellent game and a game that can be sold.

Of course, under the high agency fees and the burden of publicity costs, they also have a lot of pressure.

But this is also no way to do things. After all, EA has really failed to achieve results in the past two years.

As one of the world's largest third-party game publishing companies, EA is on top of game publishing revenue, although not bad.

But there is no head card. This is an embarrassing thing. After the battlefield series went from the original to the realistic battlefield, and after the physical destruction, there was not much innovation.

So that after Battlefield One, sales continued to decline. Looking at the COD series of the next door, the continuous introduction of the zombie mode and the reference to the battle royale model directly revived the second spring.

Coming back to the FIFA series, the Sims series, and the Need for Speed ​​series, EA has begun to take the path of penguinization. Although it does make money, it is not very good in the players' reputation.

And Andromeda and Star Wars, which have high hopes, have also ended bleakly. Looking back on the development of EA in recent years, it feels like a blind toss. There is nothing that is difficult to reach.

In contrast, his competitors, Ubisoft’s Assassin’s Creed series and Tom Clancy’s two classic IPs, although there is a tendency to decline, but a new IP Far Cry is directly brought to life, plus from the hands of bankrupt THQ The stick of truth in South Park, which has been obtained, has burst into unimaginable energy, and has directly become the highest-selling and most profitable game of Ubisoft this year.

Activision’s own Call of Duty over there, as well as several classic Marvel games, Spider-Man Shadow King, X-Men Wolverine, and Transformers with a very wide audience in North America, although the sales reputation is not obvious, but it is also regarded as the front line The masterpiece, around the family's mission call can be described as menacing.

Not to mention Sony Entertainment, an ACT benchmarking work that shocked the industry, the **** of war that demonstrated violent aesthetics, and after the platinum studio was acquired by Tianhe Network, it set off a mechanical era of Miss Bonnier 2B's popularity, and soon The coming death was stranded, it could be said that the stars were shining.

Looking around, the third-party game publishing companies in the world seem to be the worst in this period of EA.

Therefore, the last survivor is the best choice for EA to bet, and they want to bet on other games.

But people don’t even want you at all. Only the last survivor of Tianhe Network can dig the foot of the masterpiece that has attracted the attention of players recently.

What death ran aground, the Elder Scrolls, is Zelda all others' heirlooms?

Do you want EA to touch? The chicken neck has interrupted you.

Regarding the packaged version of the last survivor, after it was given to a rating agency such as ESRB, the rating has been given in the fastest time under the operation of EA. Without exception, this game has the same rating as the wilderness dartman, which is M level.

Because the game has violent, bloody, blood splatter and swear words, this is also the rating of most 3A games.

There are very few 3A level games that can get T level and E level above M.

When the rating of the game came out, EA immediately began to promote the sales of the last survivors. The first place to exert force is naturally North America with the highest sales volume, and European countries such as the United Kingdom.

In addition to traditional online propaganda, there are a large number of propaganda including local TV stations with high ratings and flat banner advertisements in shopping malls.

Whether online or offline, you can almost see advertisements about the last survivors.

Similarly, several other game manufacturers showed no signs of weakness. Umbi's Tom Clancy's series of blockades, Activision's mission call, and SE's Final Fantasy have also begun to carry out a lot of publicity.

Countless players are bombarded by these masterpieces every day. Of course, the most popular one is Activision’s Call of Duty, which has been a classic series for more than ten years. There are too many loyal fans worldwide. .

It is no exaggeration to say that even if the content of the game is the same as shit, with the four words of Call of Duty, its sales can exceed one million.

These four words have such magic power.

The same as the whole blockade of the Tom Clancy series and the final fantasy are all series works, and they all have a large number of loyal fans worldwide.

The only exception is the last survivor of the Tianhe Network. If you look at it from the age, the call of duty, the final fantasy, the whole blockade are all strong adults, and the last survivor is a freshman Children.

But no one will despise this kid, because the person who made it is Tianhe Network.

As for the trailer for the Last Survivor, just the first day of landing on YouTube, it has more than 4.5 million views.

From the beginning of the video, after the LOGO of a series of manufacturers such as Tianhe Network and EA ended, the video about the game began to play.

Night city, chaotic streets, escaped crowds, burning cars and suppressed narration.

‘If all this is true? ’

Screaming, he could only see the zombies of the shadow, hiding from Joel holding the pistol behind the door, sweat beads dripped from his forehead.

‘Need me to remind, is there anything out there? ’

Joel and the little girl walking on the road, with a narration full of memories.

‘Once~www.NovelMTL.com~ I also have someone who really cares. ’

Dead body hanging on the tree.

‘No matter what, it’s no worse than it is now. ’

Villain with a gun.

‘Don’t waste a bullet! ’

Desolate city.

‘We’ve just been stealing lives. ’

You can look out over the stone platform of the city.

‘You swear, everything you say is true! ’

Then the pictures that appeared in the game before started to flash quickly, just like a comic strip.

‘We’ve experienced so much and paid so much, shouldn’t it be meaningful? ’

With the final narration question, the video fell into darkness.