Losing Money to Be a Tycoon

After flipping through the discussions related to "Ink Painting" and "The Poor Plan" on the Internet, Pei Qian finally understood why there were so many pre-orders.

Because Qiu Hong bundled the "Ink Painting", "The Poor Path Project" and the "Office Worker Survival Manual" together for publicity!

The "Bad Road Project" promotional video can cause such a warm response, on the one hand because it touches the common memories of many players, causing a wide range of resonance, and on the other hand because of the high-quality domestic independent game as an introduction.

If there is no game and only one promotional video, it is impossible to cause such a warm response.

"Ink and Cloud Smoke" is just a demo DEMO, and this DEMO alone is obviously not enough.

This is also the reason why Qiu Honggang did not formulate a publicity plan: without an opportunity, it is naturally impossible to achieve the best publicity effect.

However, the unexpected explosion of the "Office Worker Survival Manual" provided such an opportunity for the promotion of the poor plan!

It is now before the Spring Festival, the time for large and small companies to hold annual meetings and issue year-end awards.

The vast majority of office workers are dissatisfied with the treatment given by their companies. Many people are planning to get a new job after finishing the year-end bonus and taking the annual leave.

The sale of the "Office Worker Survival Manual" has made those office workers resonate very well, and the response has been good. Not only has it caught fire in the circle of independent game enthusiasts, but also successfully "out of the circle", many office workers who do not play games also have Know this game.

With the success of the "Office Worker's Survival Manual", Qiu Hong bundled "Ink and Cloud Smoke" and "The Poor Path Project" and its depth to let players know that the original "Office Worker's Survival Manual" can be successfully produced because Funded by the "Bad Road Project", the "Bad Road Project" has also funded many excellent independent game projects, such as "Ink Painting".

As a result, the popularity of the "Office Worker Survival Manual" has broken through, the feelings of domestic independent game lovers, and the expectations of players for domestic independent games have all been integrated, which has played such a good publicity effect!

It can be said that there is no one of the promotional videos of the "Office Worker Survival Manual", "Ink and Cloud Smoke" and "The Poor Path Project", and it will not be possible to achieve the current effect!

What a coincidence.

Looking at the growing number of pre-orders, Pei Qian felt a little dizzy.

In just one afternoon, the pre-sales of this game has already broken 50,000 copies, and looking at the current popularity, it is very likely that it will be ten times more in the next week!

Although domestic independent game players are a minority group compared to mainstream players, in terms of volume, no matter how few, there are always millions of active players.

Moreover, the smaller the circle, the more focused the attention is on the domestically produced excellent independent games. I am afraid that "Ink and Cloud Smoke" will soon lead to a heated discussion in the independent game player circle like the "Office Worker Survival Manual"!

Pei Qian pinched and felt bad.

The official price of "Ink and Smoke" is 45 yuan, which is a medium-to-high level in domestic independent games. This pre-sale is not a full pre-sale, but paid a third, or 15 yuan.

According to the current trend estimate, if 500,000 copies are sold in the next week, then the official platform's sub-account can arrive before the settlement.

The only good news is that the game is not issued in the name of Tengda, so if you don’t enjoy the privilege of Tengda high score, the special preferential policies for independent games can only take 60%.

On this basis, Tenda took 30%.

In other words, before the settlement is the pre-sale of "Ink and Cloud Smoke", there will be at least more than 1.3 million credited!

And in addition to that, there is also the money made by the "Office Worker Survival Manual".

It seems that there is not much money, but Pei Qian feels that he is like a camel carrying a straw. When the time comes to settle, the insignificant 1 million is probably the difference from heaven to hell.

What if you add this to over a million? So why should you justify?

Pei Qian was so angry.

Qiu Hong, how can I find something at this critical moment!

Can't we go home honestly for the New Year? Is it necessary to make a promotional video on the day before the holiday? Then send another DEMO to earn some pre-sale money?

unacceptable!

Thinking of this, Pei Qian immediately called Qiu Hong's phone.

...

At this time, Qiu Hongcai had just invited everyone in the incubation base to finish the meal and returned to the house he rented in the imperial capital to pick up things and prepare to catch a plane home early in the morning tomorrow.

Qiu Hong couldn't help being surprised when he received a call from President Pei.

"Pei has not always seen the video of the poor road plan is very hot, so I am very happy, specifically called to confirm my work results?"

Before the entire incubation base completed a total of two games, and they are not selling well, but even so, Mr. Pei still praised Qiu Hong, saying that the effect is remarkable and the progress is fast, so that he can make persistent efforts.

Qiu Hong pondered, according to this judging standard, there are now two games, "Survival Handbook for Office Workers" and "Ink and Cloud Smoke," and the video response of the "Poor Path Project" is also good. President Pei must not be happy?

He quickly picked up the phone, waiting to accept President Pei's praise.

However, President Pei's first sentence directly asked him.

"Who asked you to put the semi-finished game on the official platform for pre-order?"

Pei Qian's tone was a little harsh, because he was really angry.

This game is obviously not finished yet, you can honestly release it in a cycle, don't affect the settlement of my cycle!

As a result, Qiu Hong's pre-orders made Pei Qian a little caught off guard.

Qiu Hong froze for a moment, and said in a daze: "Mr. Pei, isn't this kind of pre-sale thing very common in independent game circles..."

Pei Qian couldn't help being silent: "Uh..."

He thought about it, Qiu Hong said nothing really wrong.

The ESRO official platform actually encourages independent games to engage in pre-sales. The reason is also very simple. It's just like crowdfunding.

Independent game producers often ask for money, no money, and no resources. There must be various compromises in the production process. In order to achieve a high degree of completion of the game, all conditions are actually not allowed.

The pre-sale can allow those independent games of good quality and loved by players to get some money in advance, on the one hand to maintain development costs, on the other hand, it can also enhance the confidence of the producer.

Of course, there may be some producers who are not productive, and they may be suspected of cheating. For example, updating a very fun DEMO, after receiving a large amount of pre-sale money, they will slowly develop and turn the game into a series of years of life. Not online.

However, the official platform also has corresponding punishment measures for such producers, and these people are after all a minority. It is not possible to cancel this regulation that is beneficial to all independent game producers because of the individual black sheep.

Therefore, Qiu Hong's pre-sale of DEMO in Ink and Cloud Smoke is indeed consistent with the consistent routine of independent games and is an act advocated by the official platform.

Therefore, Pei Qian's question seemed a little unreasonable.

After a moment of silence, Pei Qian said with confidence, "Why do other indie games like to pre-sell? Because the producers are short of money and can only get back development funds in advance through pre-sales!"

"Is the producer of the poor plan short of development funds?"

Qiu Hong was asked: "Uh, this..."

Pei Qian did not give him too much time to react, and continued: "Since there is no shortage of money, why should it be pre-sold?"

"The pre-sale is actually equivalent to using the sympathy of the players to transfer the risk of subsequent game development failure from the developer to the player."

"The reason why the official platform supports this behavior is mainly because the conditions of most independent game producers are too poor, and players need to dedicate and support."

"Although this kind of behavior is a willingness to fight one by one, but in the final analysis, the interests of players are somewhat damaged. The best way is to pay in one hand and deliver in one hand. After the game is finished, the players like to sell it. buy."

"Since the independent game producers of the poor plan do not lack money, they should not engage in pre-sales. Will they be released after the game development is completed?"

Qiu Hong said for a moment: "This..."

He suddenly felt that Mr. Pei really made sense!

In fact, Qiu Hong also just made a pre-sale according to the conventional routines of independent games. I didn't think too much about it, but now I want to take a closer look. This behavior is indeed a bit inappropriate.

Qiu Hong hurriedly asked: "President Pei, what should I do now?"

Pei Qian thought about it and asked UU Kanshu www.uukanshu.com: "Can I change the pre-order payment to 0? Then refund the players who have already paid for it."

Qiu Hong hesitated: "Uh... President Pei, it can't be changed to 0, the minimum is changed to one-third of the present, which is five yuan; the refund procedure will be more troublesome, and the authority is not enough. Maybe ESRO officials will not by."

"It would be possible to appear in person as Tengda, but in this way, it is equivalent to proclaiming the relationship between Tengda and the poor plan..."

Pei Qian said at once: "That will definitely not work. Since that is the case, then change the pre-order price to 5 yuan. We will compensate those players who have already pre-ordered 15 yuan."

Qiu Hong also said: "Also, Mr. Pei, the government has always not supported this kind of price change, because whether it is a price increase or a price reduction, it will actually affect the interests of players."

Pei Qian nodded: "Well, understandable."

"Our behavior must have affected the player's interests. We have to apologize and compensate!"

"Well, as I said before, the pre-ordered money was changed to 5 yuan. For those who have already paid, the game is directly discounted by 20%, which is 36 yuan, and then an announcement is issued to apologize, saying that I did not expect the player. We are so enthusiastic, we feel that the price of the previous pre-order has been set higher, and now it is lowered a bit, I hope players can understand it more."

For Pei Qian, cutting the pre-ordered money from 15 yuan to 5 yuan at a time, then this week's "Ink and Cloud Smoke" DEMO can make at least a few hundred thousand less money.

It is also good to be able to take a small handful of straw from the camel's back.

As for those players who have already pre-ordered for 15 yuan, Pei Qian took advantage of this opportunity to give them a discount and earn another less.

Qiu Hong hurriedly said: "Okay President Pei, I will communicate with the people on the official platform."