My Strength Does Not Allow Me to Low-key

Chapter 777: The world's largest toy seller

   I wish you all a happy Spring Festival and good health! Good luck and good luck!

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   Xia Hongtao's words successfully aroused Xiao Feng's interest. He looked up at Xia Hongtao: "Oh? Come and listen!"

   Although the celebrity chef group is growing very fast, the current asset scale really needs to be calculated, but it can actually be tens of billions.

   Even if you get to blow bubbles in the capital market, you can blow up to hundreds of billions.

   And Penguin and Payqianbao, the two domestic software industry overlords, when it comes to asset scale, they are all calculated in trillions.

   The small arms and legs of the celebrity chef group are not enough to be seen in front of others. He really can't figure out why these two would be interested in manufacturing cooperation with celebrity chefs.

   What's more, celebrity chefs still intend to fight against the food delivery companies they support? Isn't this demolishing their station!

"Mr. Xiao, we actually have our own advantages in making famous chefs. These two software giants are big Macs in China, but in the international market, their influence is very limited. Although the scale of assets is not Small, but their influence is basically limited to China and Southeast Asia. In developed regions such as Europe and the United States, their influence has been limited. Although these two companies have been actively expanding in Europe and the United States in recent years The market, unfortunately, has always had limited results..."

   When Xia Hongtao talked about this, Xiao Feng understood it as if he had been empowered.

   "You mean, they are also very greedy for our customer stickiness!"

   Xia Hongtao couldn't help but gave Xiao Feng an admiring look. He is worthy of being a big boss. His mind is just turning fast, so he can see it!

"Yes! The reason why our celebrity chefs are able to rise in the fast food industry so quickly depends on our super customer stickiness. Not only in China, but also abroad. Those foreigners, as long as they have eaten in our fast food restaurants. Once, there will be a second and a third time. According to statistics, the customer loyalty and viscosity of the fast food restaurants manufactured by our famous chefs in Europe are the highest in the local fast food industry. And the cost of developing a new customer, It is much lower than the cost of developing a new customer in these Internet industries."

   Xia Hongtao's head was right, and Xiao Feng nodded frequently when he heard it.

"Our planning department has done statistics. Our celebrity chef manufactures did not develop a new customer, and the average cost is 30 yuan. For every new customer developed in the Internet industry, at least one hundred to one hundred and fifty yuan needs to be invested. Our viscosity is still very high, so this has become our advantage, and it is also our bargaining chip with these two giants!"

  Xia Hongtao's meaning, Xiao Feng fully understood.

   "They implanted our ordering program into their program to drain traffic for us. Let's drain customers from European and American fast food restaurants to them..."

"Yes, these two companies have already tried various ways to open up the European and American markets. And they have long been blind to our more than 100 branches in Europe. I heard recently. After we opened branches in Southeast Asia, Japan and South Korea, their willingness to cooperate has become stronger."

   "Haha, then you said, if they know that we will have franchise stores in North and South America this time, what will they think of if they open at the same time? Will they give us a big discount?"

   "Sure, if we let them know that we are in South America and North America, and there are hundreds of franchise stores to open at the same time. We can take the absolute initiative in our negotiations with them."

   Xia Hongtao said that he became more excited. If he can cooperate with these two software giants, then the status of celebrity chefs in the future will be good.

   "That's OK, you will be solely responsible for this matter."

   Xiao Feng decided on the spot, the project was launched and was handed over to Xia Hongtao.

   Xia Hongtao even straightened up with a red face: "Don't worry, Mr. Xiao, I will definitely do this for you beautifully."

   "Well, then I'll wait for your good news. Well, go to the next link, Tian Qing, you can report..."

   Tian Qing immediately sat upright when he heard Xiao Feng's name call. In fact, among the executives present, she had the highest academic qualifications, even Xia Hongtao was not as high as hers.

   Since joining the company for several years, Xiao Feng has always trusted her, and she has been working hard to advise the company, but this time she feels that she has finally found a breakthrough point for the company.

"Mr. Xiao, my colleagues in the planning department, and Mr. Lin have been running the market nationwide for some time, investigating the operation of our franchise stores across the country. As a result, we found that we have recently promoted a series of combination boxing Next, the profitability of each of our branches has been improved to varying degrees. The least profit can increase by 20%, and the most profit can increase by 50%..."

   Xiao Feng kept sliding the tablet in front of him. There were a series of detailed data and charts on it. These were all data collected from the whole country by Tian Qing, following the team of the planning department.

In today’s age, if you want to run a store well, you can’t do it just by tapping your forehead and making new tricks. You must rely on market research, you must have first-hand data, and then change according to the data. Determine which business strategy is right and which is wrong.

  Only in this way can you ensure that the company runs smoothly and freely. The past business model of sitting in the office and pointing the country is completely out of date.

"...The growth in our performance is mainly due to our newly launched fish and meat packages and the additional sales of canned fish. But this is not all, we have another profit growth point, that is, we continue to Launched, updated children’s package..."

   "Wait, what are you talking about? Children's packages? Do we constantly update children's packages?"

   Xiao Feng couldn't help but interrupt Tian Qing and asked, if it is said that the newly launched fish meal and canned fish can bring a lot of new customers to celebrity chefs making fast food restaurants, and bring traffic growth, he can understand.

   But the children’s package can actually become a hot spot for profit growth?

   The most important thing is that he really didn’t know that their children’s set menu has been updated!

   Tian Qing also smiled when Xiao Feng asked.

   "In fact, this is Mr. Xiao. Our children's packages are actually three types of ABC, but we are constantly updating the toys delivered by our package..."

   Tian Qing's answer really stunned Xiao Feng.

   In a year, he spent most of his time in another world. After returning to China for a few months, he still had a third of his time to go to South America.

   The company's operations mainly rely on Zhou Jing, Tian Qing and others, and Tian Qing is also in charge of the operation department with Xia Hongtao. He doesn't know much about the operation methods they have planned.

"Um! This is actually the case. We have been looking for popular cartoon IP projects in China after last year's investment promotion conference, and cooperated with each other. We made those cartoon characters into dolls and added them to our children's package. This event was very popular as soon as it was launched. Our most successful collaboration last year was with the domestic animation blockbuster "Three Princes". Not only did we cooperate with the crew, we even invested 10 million in this movie. This also gave us a generous return..."

   Tian Qing's words completely stunned Xiao Feng: "What? We have a collaboration with "Three Princes"? It was the most popular animated film last summer in the summer? Give them 10 million investment?"

   "Yes, Mr. Xiao, you were not in the country at the time, and the project was made by Katja, who made the decision!"

   Tian Qing thought Xiao Feng was angry, and quickly explained, but he didn't think that Xiao Feng was not only not angry, but rather happy.

   "Okay, I can rest assured that you can make such a decision. Okay! By the way, you can give me a good talk about this project."

   "Um! Actually, this is also an idea I came up with inspired by my previous boss. Mr. Xiao, do you know what makes Golden Arch the most profitable?"

   "Huh? Isn't it their burger?"

  "You are wrong, Mr. Xiao. In fact, the most profitable department of Golden Arch is their toy department! Golden Arch is not only a world-class fast food restaurant, but also the world's largest chain toy seller!"

   "What? The world's largest toy dealer, isn't it Disney? Isn't Hasbro? Isn't it Toys R Us?"

   When I heard Tian Qing's statement ~www.ltnovel.com~Xiao Feng was completely shocked. He used to think that these were the biggest children's toy companies directly!

   But now the golden arches suddenly appeared, but he was completely shocked!

"Well, maybe in terms of profit, those companies will be higher than Golden Arches, but in terms of scale, they are definitely the highest in Golden Arches. I still remember their latest statistics in the year I left Golden Arches. That is the year before last. , They sold 4 billion sets of children’s packages, and 1.8 billion sold toys..."

   This data silenced everyone present, because this data sounds too scary.

“Golden Arches has 35,000 stores around the world, and their children’s packages have been sold for more than 40 years. As early as 2012, the number of toys they sold had surpassed Toys R Us and Wal-Mart combined. As of last year, according to the statistics I got, the profits from their children's packages and toys have accounted for 20% of their annual net profits!"

   "Hiss!"

   Hearing such data in Tian Qingbao, almost everyone present took a breath of air.

   Sure enough, the old man was right, it is best to make money for children!

"It is also because of their influence that last year we began to find suitable domestic cartoon IP on a large scale, and finally reached a cooperation intention with the producer of "San Taizi", and even invested in their movie. And this movie It didn’t disappoint us either. Not only was it last year’s hit animation, the national box office exceeded 4 billion, but it also drove a wave of cartoon IP craze..."

  

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