My Strength Does Not Allow Me to Low-key

Chapter 778: Full price increase

   I wish you all a happy Spring Festival and good health! Good luck and good luck!

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"Because in the children's meals we sell, there will be a San Taizi doll or a dragon child doll. Although each set price is increased by 10 yuan, our children's meals are still very popular during that time. Sales have skyrocketed. Even many adults who like that movie will buy children’s meals to collect dolls!"

   Tian Qing introduced these things, Xiao Feng really didn't know much about it.

  Because he often travels between the two circles, and after the second half of last year, he has put most of his work focus on the Sunshine Burn Hospital.

   At the end of last year, he went directly to South America and went there to help Chen Yonglu grab the site, so he didn't care much about the famous chef manufacturing side.

In his opinion, this company is already on track, and various rules and regulations have been improved day by day. In addition, there are trustworthy people like Katja and Zhou Jing who are sitting in town. He can safely be a shopkeeper himself. .

   Therefore, he really didn't pay much attention to the operation of the celebrity chef group in the second half of the year. He didn't even know what business strategies and methods Tian Qing used.

   And what Tian Qing said today, such as investing in the animated film "Three Princes", making dolls, and promoting children's packages, he really didn't know.

   Listening to Tian Qing's report at this time, he also nodded again and again.

   "Very good! You did a very good job! By the way, the quality of the toys we make must be guaranteed. Do not use any bad materials. The quality control must be well controlled to avoid being criticized!"

   Xiao Feng followed by saying that he has never eaten the children's set meal made by a famous chef, but he has really eaten it at the Golden Arch.

   When he was working in Beijing, he had a girlfriend. His girlfriend liked the dolls of Chibi Maruko very much.

   At that time, Cherry Chibi Maruko was cooperating with Golden Arch, and the dolls of Chibi Maruko were used in children's meals sold in mainland China.

   It is said that the sales were very hot that year. His girlfriend even took him to the children's meal at the Golden Arch in order to collect dolls. At that time, the children's meal at the Golden Arch cast a shadow on him.

   But to be honest, his impression of the toys paired with the Golden Arch Children’s Meal is really not very good.

   Very simple and rough small toys, even some are obviously made of recycled plastic waste, with a strong pungent smell, and the quality is very poor, they will break after a few plays.

   It seems that they have not improved their quality control until the last two years, and the quality of the toys sold with them has barely passed the test.

   But he estimated that the toy would cost a few cents per unit, but it would cost ten yuan to sell the toy.

   There are more than one billion toys to buy in a year, so it's no wonder that they can make a lot of money from selling toys.

"Please rest assured Mr. Xiao, because our children's dolls have just begun to be launched, so we have very strict requirements in terms of quality control. Outsourcing manufacturers dare not fool around in this regard. Our previous "San Taizi" series of dolls are just because The lifelike image and high quality have caused a craze. Many consumers even come to our store to eat in order to collect a complete set of dolls!"

   "Haha, that's good, then do you have any other plans next?"

"Well, Mr. Xiao, after all, we started late, and the more popular cartoon IPs on the market have basically chosen to cooperate with Golden Arch, or Kaifeng cuisine. For example, Thomas Train, Teddy Bear, Snoopy, Chibi Maruko , Transformers, Doraemon, we started too late. But we are also actively developing our own IP of the celebrity chef group, we are also investigating several domestic animation projects, and strive to cultivate a new generation of popular animation IP."

   "Well. You can have this! I think the toys in the Golden Arch and Kaifeng dishes were developed by themselves."

   "Because the last time we had a happy collaboration with the producer of "San Taizi", we later went on to cast one of their film "Taigong Jiang" at the end of the year. It is expected to be on the market this month..."

   "Okay, no problem! Leave this to you to follow up!"

   Xiao Feng waved his hand, buying fast food, and buying toys by the way. These are all familiar roads coming out of the golden arches of others, and he has no reason not to follow up.

   Although the scale of the store made by celebrity chefs is far from the Golden Arch, they are now catching up!

   This time, it will open 3,000 stores both domestically and abroad, so if they count their celebrity chefs, they will have more than 5,000 chain stores around the world.

   Although it can't be compared with giants like Golden Arch, it's still a small accomplishment.

   With a store, it is natural to expand business ideas. When buying fast food, it is naturally good to match selling toys, and the profit is not low.

"In addition, Mr. Xiao, recently, the R&D department of our cooking bag factory has also jointly developed and launched several new products. For example, self-heating small hot pot, self-heating rice set meals, and several different canned fish. As well as canned beef, and even bottled juice, they have been on the market one after another. We currently do not plan to promote these products to supermarkets because the entrance fee is too high, but we have so many stores in China, and we plan to sell them in stores. Consignment."

   "Huh? Is this okay?"

   After hearing Tian Qing’s suggestion, Xiao Feng was also a little confused. After all, they do fast food. You can consider buying toys or something, but you still sell these fast foods, okay?

"Mr. Xiao, the reason why we made this decision is also because of the concept of differentiated business. We have so many stores, why do we not make full use of our advantages? And the reason why we made this decision is not an easy conclusion. . Firstly, because our store had sold canned fish on behalf of us before, and the sales situation was particularly good. Secondly, because these fast foods did not conflict with the fast foods we sell, these foods are very suitable for traveling. , Or stock up on food prepared at home."

   Tian Qing continued to explain, saying that Xiao Feng agreed with differentiated operations.

"The most important thing is that we can use this area as a new profit growth point and write it in our brochure. This will increase our franchise costs, and we will require the decoration of ten square meters when the new franchise store is decorated. The wall, so that it does not take up space, but also can be installed and sold in the showcase. We only sell our own products..."

   Tian Qing said this, Xiao Feng finally nodded.

   The main topic of today’s conference is to finalize the franchise fee for this franchise conference.

   Before Zhou Jing, several executives also had different opinions. Some people wanted to maintain the same initial fee as last time. After all, the initial fee they launched last time is not low.

   But some people disagree, and those who want to increase prices, such as Xiao Feng and He Tian Qing, are representatives of this faction.

   Because of the fish and meat set meals and their series of operations, almost all of the more than 2,000 franchise stores made by celebrity chefs ushered in an increase in profit over the previous year.

   In a year when the economy was down significantly and money was extremely difficult to make last year, other companies were thinking about it. It would be good to be able to guarantee the same profits as last year.

   But the profits made by their celebrity chefs not only did not decline, but also ushered in an increase of more than 20%, forming a trend of upward trend.

   Shouldn't fast food companies like this increase their franchise fees?

   According to Xiao Feng's judgment, even if he raises the initial fee by ten points this time, there will still be people rushing.

   So the main purpose of today's meeting is actually how to convince everyone to accept his ten-point increase in initial fee, and how to find a reasonable excuse that can be accepted by everyone!

   You can’t just go on the floor and increase the price without explaining anything.

  Although the franchisees will hold their noses to accept, it will always affect the cooperative relationship between the anti-double.

   So I still have to think about some excuses. You said that your profits have increased. Where is the growth point? You have to list it!

   And you have to describe the future for everyone, draw a pie, and say that our profits will rise next year, and the point of profit growth is on XXX, you must convince everyone.

   At this time, Tian Qing proposed the concept of consignment selling fast food, which made up for this gap!

   So this matter, that’s it...

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   "It's out, it's out..."

   Guan Jinghe took two manuals and broke into Ah Fei’s room~www.ltnovel.com~ After waiting for a few days, the latest version of the franchise manual was finally sent out.

   This famous chef is really kind. Like the last investment promotion conference, the investment promotion manual was issued three days before the conference was officially held.

   But compared to the last time, this time the manual is more formal.

   First of all, you must be a resident of the Pennivera Peninsula Hotel, and you must also be a merchant who intends to join, before you can pick it up at the hotel reception desk with your ID card and invitation to join the conference.

   Yesterday, the two received a notice saying that the manual was issued today. Early in the morning, Guan Jinghe took the two ID cards and went downstairs to line up. It took more than an hour for this row to get the franchise manual initiated by the celebrity chef group.

   Guan Jinghe took out a book and threw it to Afei who was lying on the bed, while he took the book and lay directly on the sofa in the living room.

   This manual is still as exquisite as last year's. It is printed on coated paper and is even thicker than last year's.

   But Guan Jinghe didn't bother to read the previous content, but turned directly to the third part, the franchise fee!

   From this point of view, the original beautiful mood is immediately not beautiful. The reason is very simple. The franchise fee made by celebrity chefs has once again risen across the board!

   "I lost it. Last year, the initial fee in the first-tier cities was only 4 million. This year, I will play 500? It has increased by one million? This famous chef is too dark!

   Just now, Ah Fei, who was still lying on the bed like a cartilage shrimp, saw this data, and he suddenly bounced off the bed as if he had been stabbed in the ass.

  

  

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