Rebirth: Back to 1993 as the richest man

The first Lucheng Beer Festival is coming!

On September [-]rd, an advertisement appeared on the headlines of Lucheng Commercial Daily.

For this headline, Chu Tianyao spent a lot of advertising expenses.

On the same day, the sales team organized by Jiang Hao sent out a total of [-] advertising fans a day.

Now, even the aunts who pick up their grandchildren at the school gate have an advertising fan in their hands.

this afternoon.

However, the attendance rate of all businesses participating in the Oktoberfest has almost doubled.

Many merchants even spontaneously put up advertising banners outside their stores.

[-]% off drinks.

However, guests who spend more than [-] can also receive free drink vouchers.

Of course, this drink voucher was also issued by Chu Tianyao, but it cannot be used on the spot, it can only be used as a deduction for the next consumption.

The guest received the voucher happily, thinking that he had earned it, but he never thought that this idea would prompt him to return to spend.

Such small routines are conducive to cultivating repeat customers, and Chu Tianyao has naturally seen many of them in his previous life.

Coupled with the Oktoberfest atmosphere deliberately created by Chu Tianyao, the common people flock to it even more.

After all, he has not forgotten that this is a city known as the Huaxia Wine City.

Although people in Lucheng love baijiu, who would refuse a bottle of cold and refreshing beer in hot summer when most restaurants are not air-conditioned?

……

Shining Star Factory No. [-], in the office.

The phone on Chu Tianyao's desk has never stopped. In just half a day, he has received calls from more than a dozen restaurant owners, wanting to participate in the Oktoberfest held by Xingyao Winery.

There is no way, the customers have all gone to other people's stores, and these businesses are naturally lying when they say that they are not in a hurry.

After some inquiries, they found out about the Oktoberfest, and without any hesitation, they called the number on the advertising fan.

There is no threshold for participating in the Oktoberfest. On the day after the phone call, Jiang Hao led people to the door to hang up the Oktoberfest billboard designed by Chu Tianyao himself.

"Up to now, a total of 1000 businesses have signed up to participate in the Oktoberfest. I estimated that even if each store sells [-] cases of beer a day on average, the sales volume of the Oktoberfest can reach [-] to [-] cases a day."

In the office, next to Chu Tianyao's desk, there was another desk at some point, and Lu Qiuyu was sitting in front of the desk.

At this time, Lu Qiuyu was holding a calculator to calculate, and finally raised his head to Chu Tianyao and said:

"Counting the sales at the Oktoberfest, the daily sales volume of Xingyao Distillery in the four counties, three districts and regions of Lucheng is only 30.00 cases, and the market share is about [-]%."

Hearing Lu Qiuyu's words, Chu Tianyao nodded and praised in a rare way: "You are indeed a talented student who graduated from business administration."

Looking at Chu Tianyao's still calm face, Lu Qiuyu sighed instead: "The two major channels for beer sales are catering and retail, and now we only managed to win [-] restaurants through the Oktoberfest. Tsingtao Brewery still has a lot of advantages in catering channels.”

"In addition, we are almost completely defeated on the retail side. Both Blue Sword and Shancheng have adopted a pre-supply model and firmly grasped the retail channel. Our performance on the retail side is far inferior to these two large provincial manufacturers."

Although the Oktoberfest has brought hope to Xingyao Brewery, it is undeniable that Lu Qiuyu underestimated the competitiveness of the current beer market.

Moreover, the Oktoberfest only lasts half a month. If Chu Tianyao cannot firmly grasp the catering channel within this half month, he will not be able to compete with other big manufacturers at all.

How could Chu Tianyao not understand what Lu Qiuyu said, but the effect of the Oktoberfest is far from what Chu Tianyao expected.

"Don't worry, let the bullets fly for a while!"

Chu Tianyao took out a cigarette from the cigarette case and said with a soft smile.

This battle has only just begun!

Hearing Chu Tianyao's words, Lu Qiuyu couldn't help frowning slightly as he watched this guy smoking.

……

Early the next morning.

Since last month, Chu Tianyao has provided high temperature subsidies to the workers in the factory, each subsidizing [-] yuan, which lasted until September.

In this era when it is extremely difficult for private enterprises to pay wages on time, Chu Tianyao took the lead in introducing high temperature subsidies, which naturally aroused applause from the workers in the factory.

Since entering Xingyao Winery, in just a few months, they have not only raised their wages, but also received subsidies, which is not even paid by state-owned enterprises.

The people at the bottom not only have a simple life, but also a simple mind.

There is a boss who attaches great importance to the interests of employees, and the workers below work much harder.

Fishing at work is looked down upon in this day and age.

Early this day.

Chu Tianyao was eating noodles in a noodle shop opposite the factory.

The noodle restaurant is opened by a middle-aged couple from Yibin. They cook authentic Yibin burning noodles. With a bowl of rich noodle soup, the taste is needless to mention.

Just as Chu Tianyao was about to enjoy his own breakfast, a group of people strode into the store.

"Old Wang, three taels of bean noodle soup per person, put on the whistle and serve quickly, the brothers are all starving."

Among the group of people, the leader was a lean man with a crew cut. Perhaps because he had been running outside for the past two days, the man's skin looked a bit dark.

And upon hearing this familiar voice, Chu Tianyao also looked up.

"Brother Yao, why are you here?"

Before Chu Tianyao could speak, Jiang Hao was the first to spot Chu Tianyao sitting in the shop.

"What's the matter with you kid? Didn't sleep all night last night?"

Chu Tianyao looked up at Jiang Hao, and found that not only Jiang Hao, but also the seven or eight people around him all had dark circles under their eyes, as if they hadn't slept all night.

"Brother Yao, don't mention it. Ten more stores were temporarily added last night. The merchants are rushing, and the brothers are busy putting up billboards."

Jiang Hao sat across from Chu Tianyao, grinning at Chu Tianyao.

Hearing the reason, Chu Tianyao pushed his Yibin burning noodles in front of Jiang Hao.

"Come on, you can eat first...Brothers have worked hard, and when the time comes, the overtime pay will go directly to the accountant."

As soon as Chu Tianyao said this, it naturally excited the people behind Jiang Hao.

No matter what era it is, overtime pay depends entirely on the conscience of the boss.

Jiang Hao was hungry for a long time, and he was not polite to Chu Tianyao at this moment. He picked up the chopsticks and started to eat first. He still said vaguely:

"By the way... I have to send people to Jiangcheng Hotel and Juxianlou later. They also want to join our Oktoberfest."

Hearing what Jiang Hao said, Chu Tianyao was quite surprised.

These two restaurants are famous first-class restaurants in Lucheng. The Oktoberfest is only two days old, so I didn't expect to know about these big restaurants already.

"It can't be said that Brother Yao has a good brain and came up with the idea of ​​the Oktoberfest. Those businesses are all rushing to find us to cooperate."

While Chu Tianyao was meditating, within a few minutes, Jiang Hao ate a bowl of noodles like a storm, wiped the oil stains from the corner of his mouth, then turned his head and shouted at the boss:

"Old Wang, hurry up!"