Rebirth: Back to 1993 as the richest man

September [-]th.

The fourth day of Oktoberfest.

This should be the busiest few days since the opening of Star Factory No. [-].

Facing the scorching sun of Qiuhu, the dozen or so people under Jiang Hao's subordinates ran outside almost every day. In order to facilitate contact, Chu Tianyao also equipped him with a pager.

The effect of being busy is obvious.

In just four days, the number of merchants participating in the Oktoberfest has reached as many as one hundred, which is more than double that of three days ago. Even the few water dining boats that Chu Tianyao and Lu Qiuyu went to a few days ago , They also pulled up banners about the Oktoberfest.

In the 90s, private enterprises sprung up like mushrooms after rain, and the first choice of most ordinary people was dry catering.

Even if it's a small restaurant, as long as the business is acceptable, even though it's hard work, it can still make a net profit of several hundred yuan a month.

However, in the past few days, because of the signboard of the Oktoberfest, many small restaurants have also begun to plan to join the Oktoberfest.

As for these small restaurants, Chu Tianyao never refused to come.

In the office of Shining Star No. [-] Factory.

Lu Qiuyu sat behind her desk, which was one size smaller than her own, and looked at Chu Tianyao with some doubts.

"There are a lot of these small restaurants. If you let them join in, it will definitely affect the business of other franchised stores, and indirectly affect the marketing effect of the Oktoberfest."

Lu Qiuyu didn't quite understand why Chu Tianyao agreed to let these small restaurants join the Oktoberfest.

You must know that the passenger flow of these small restaurants cannot be compared with that of big hotels like Jiangcheng Hotel and Juxianlou. Letting them join will not benefit Chu Tianyao himself, but it will also make other restaurants that have already joined feel happy. dissatisfied.

In front of the office window, Chu Tianyao reached out and opened the window, lowered his head and lit the cigarette in his mouth.

Through the window glass, he could see the busy workers in the workshop not far away.

"Have you ever thought about a question?"

Chu Tianyao took a puff of smoke and asked, "Why are those merchants keen to join our Oktoberfest?"

Hearing this question, Lu Qiuyu said without thinking:

"Of course it's because of business. We supply the goods for free, and we also provide them with a 5.00% profit rebate. The most important thing is that after I studied Jiangcheng Hotel and Juxianlou's participation in the Oktoberfest, the attendance rate doubled within two days. Double."

The attendance rate has doubled, but the operating cost has been reduced.

For these merchants, how could they not want to participate in such a great event.

In the office, after hearing Lu Qiuyu's words, Chu Tianyao also sighed with a wry smile: "Yes, but have you ever thought about where these extra guests come from?"

Hearing Chu Tianyao's words at first, Lu Qiuyu was about to speak, but suddenly froze.

Yes, these guests did not come out of thin air.

Part of it is because of the drive of the Oktoberfest, so that customers who were not very willing to consume originally participated in it.

But the other part is those stores that did not participate in the Oktoberfest, and their customers are losing a large number of customers invisible.

"We support those middle- and upper-level restaurants, and correspondingly, the business of these low-level small restaurants has plummeted."

Chu Tianyao extinguished the cigarette in his hand, turned around to look at Lu Qiuyu, with a smile on his lips and said:

"Everyone earns hard-earned money, there is no reason to drive people to death."

Chu Tianyao's words came out, and Lu Qiuyu sat on the seat, looking at the former with a stagnant gaze.

What Chu Tianyao said surprised her a little.

This caused a lot of conflict with the business thinking she accepted abroad.

In the 90s, there was a wave of entrepreneurship in the sea, and most of those who opened small restaurants were forced to be laid off because of corporate restructuring.

Chu Tianyao naturally knew that in the 90s when the capital was rising rapidly, how many low-level businesses were declaring bankruptcy every day.

And they just want to support a family.

On September 140th, just after Chu Tianyao nodded in agreement, the number of stores joining the Oktoberfest suddenly increased to as many as [-].

Among them, the [-] new stores are almost all small restaurants that can be seen everywhere on the roadside.

Moreover, this disorderly expansion is still going on.

On the main streets of the main city of Lucheng, there are more and more advertisements about the Oktoberfest.

Not only are the advertising fans held by grandpas and aunts, but even telephone poles on the street are posted with advertisements about the Oktoberfest.

On the other hand, the two major breweries in the province, Blue Sword and Shancheng, also regained their spirits after the previous scandals.

They firmly occupy the leading retail outlets in the four counties and three districts of Lucheng.

This time, the two companies do not seem to intend to make efforts in the catering channel, but intend to continue to compete on the retail side.

From the pre-sale model to the price reduction dumping.

Blue Sword took the lead in opening up the way of reducing prices to distribute goods, and captured nearly a quarter of Shancheng's retail channels in one fell swoop, and Shancheng Beer was not to be outdone.

If you reduce the price by 5.00%, then I will reduce the price by [-]%.

Two large manufacturers in the province fired the first shot to compete for retail channels.

As for Tsingtao Beer.

During this period of time, Chen Feipeng and others did not slack off, and successively took over the wine supply of three nightclubs and a restaurant under Xie Zhenhua, planning to make efforts in the night market.

In addition to these few companies, in contrast to Yanjing, Zhujiang and other big factories, their share in the Lucheng beer market is rapidly being swallowed up by the rest.

And these foreign big factories don't seem to care much about it.

On the one hand, beer companies like Zhujiang Beer have not even established a formal office in Lucheng, and once the market changes, their response will be a step slower.

On the other hand, these large foreign manufacturers focus on the more developed coastal cities, and naturally don't care much about the gains and losses of Lucheng, a third-tier city in the southwest.

Lucheng Market, for them, is just dispensable.

In this battle, the real unlucky ones should be those third- and fourth-tier small breweries.

Without brand awareness, lack of promotional funds, and even a marketing plan, what awaits them is to declare bankruptcy in the competition.

Tsingtao Brewery Lucheng Office.

Although he won Xie Zhenhua's order, Chen Feipeng couldn't be happier.

He made the decision privately and reached a cooperation with Xie Zhenhua at a [-]% off supply price, not only for the several nightclubs under Xie Zhenhua's subordinates, but also for Xie Zhenhua's promise to help him.

Xie Zhenhua has been in the business circle of Lucheng for many years, needless to say, with his help, Chen Feipeng estimates that he can sign at least [-]% of the night shows in Lucheng within a week at most.

Firmly occupying the night market business, he can use this to make efforts in retail and catering.

It's just that Chu Tianyao's Oktoberfest is becoming more and more powerful now. When he walks on the street, shops with banners of the Oktoberfest can be seen almost everywhere.

Chen Feipeng estimated that with the help of the beer festival, Chu Tianyao has at least occupied more than half of the catering channels in Lucheng.

The two big factories in the province, Lanjian and Shancheng, which occupied the retail channels before and after, and the sudden rise of Xingyao Winery, Chen Feipeng can imagine the pressure in his heart.