Rebirth: Back to 1993 as the richest man

September tenth.

The Oktoberfest event is almost halfway through.

So far, nearly [-] merchants have joined the Oktoberfest, accounting for almost [-]% of the catering market in the main urban area of ​​Lucheng.

In the early 90s, the most common business laid off by ordinary people was to open restaurants.

With the popularity of Sichuan cuisine, Cantonese cuisine, and Hunan cuisine, restaurants of various cuisines are also blooming in all parts of the country.

Of course, Sichuan cuisine is still the mainstay in Sichuan Province. Almost 30.00% of the restaurants are Sichuan cuisine, and nearly [-]% of them are all hot pot restaurants.

Sichuan people's love for hot pot is remembered in their taste buds since childhood.

But when opening a hot pot restaurant, regardless of the location, at least the business will not be too bad.

Almost all the major hot pot restaurants in Lucheng have put up banners for the Oktoberfest in the past few days.

Even in the weather when the temperature remains high, there are many people who eat hot pot.

In the office of Shining Star No. [-] Factory.

Chu Tianyao looked at the list Jiang Hao handed over.

In just a few days, more and more merchants joined the Oktoberfest. Although such a speed of development was expected, Chu Tianyao couldn't help but breathe a sigh of relief.

At least, it proves that his idea works.

"Brother Yao, now not only the big and small restaurants, but even the food stalls want to join our Oktoberfest."

Jiang Hao looked at Chu Tianyao in front of him and said, he couldn't hide the excitement in his eyes.

When he first came to Xingyao Winery, he originally thought that he would be looked down upon by others because of his family background, but he didn't expect that Chu Tianyao not only did not despise him, but even entrusted him with important responsibilities.

In the past few days, he was in charge of attracting business for the Oktoberfest. On weekdays, those high-ranking restaurant owners even came to curry favor with him in person, asking for a spot to join the Oktoberfest.

In the past few days, Jiang Hao has stole the limelight.

"It's still the old rules, the conditions remain the same, as long as there are merchants who want to join the Oktoberfest, we will not refuse."

Chu Tianyao sat behind his desk and replied to Jiang Hao.

But hearing Chu Tianyao's words, Lu Qiuyu, who was sitting at the assistant's desk beside him, had a different expression.

"If this continues, although our Oktoberfest will grow bigger, the profits of the factory will continue to decline."

Lu Qiuyu said slowly, a trace of worry appeared in her beautiful eyes.

All beers are sold with a 5.00% discount, and [-]% of the profit has to be fed back to the merchants. Although the entire beer festival has increased sales, it has dragged down the profit margin of the entire Xingyao Brewery.

"What is the average daily shipment volume in the Lucheng area recently?"

As soon as Lu Qiuyu finished speaking, Chu Tianyao turned his head and asked.

Lu Qiuyu glanced down at the information in his hand, and subconsciously said, "Eighteen thousand boxes."

Among them, nearly [-] cases came from the merchants of the Oktoberfest, and the rest were sold by Xingyao Distillery in the four counties and three districts of Lucheng.

It has to be said that Lu Qiuyu was a little surprised that Xingyao Distillery can still have such sales in Lucheng.

"not enough!"

Hearing Lu Qiuyu's words, Chu Tianyao shook his head.

Now, if Xingyao Distillery is in full swing and produces day and night, the maximum output per day is about [-] boxes. Moreover, there was a backlog of inventory last month, and the inventory of Xingyao Distillery is still increasing. .

Halfway through the Oktoberfest, Chu Tianyao's goal is far more than just this point.

……

For several days in succession.

The influence of the Oktoberfest has not declined at all, but has been steadily increasing, and many businesses still choose to join every day.

Everyone has a herd mentality, and joining the Oktoberfest has real benefits for these restaurants.

Slowly, the market has become more and more accepting of the beer produced by Xingyao Brewery.

In particular, the newly launched Xingyao Beer is better than the old Blue Bird Beer in terms of taste, and it tastes much better than the industrial water beer on the market.

Even in restaurants that did not participate in the Oktoberfest, many guests are used to drinking Xingyao beer.

Lucheng, a department store.

In the drinks area on the first floor, a young saleswoman dressed in western style had a hard time today.

Several customers wanted to buy Xingyao beer, but she had never even heard of it.

There was really no other way, so he found his own manager and reported the matter.

That afternoon, following a call from his manager, a thin man drove a tricycle and delivered ten boxes of Xingyao beer to the department store.

However, in the beverage area where no one cares about on weekdays, there are suddenly many more customers today.

The location of Xingyao Beer is also placed from the bottom of the shelf to the most conspicuous place in the beverage area.

It was just that one afternoon, ten cases of beer were sold out.

Situations like this are also happening in major stores.

This caused some headaches for the bosses in those retail stores. They were greedy for cheap and chose to buy products from Blue Sword and Shancheng. Unexpectedly, customers who were used to drinking these two beers on weekdays suddenly changed their tastes.

In desperation, they could only buy a few boxes of Xingyao Beer, but they never expected that since the Xingyao Beer was placed in the store, their beer sales would be much better than usual.

The most important thing is that the recycling price of the wine bottle given by Xingyao Winery is [-] cents higher than that of Lanjian and Shancheng. In this way, they can save more than one yuan per case of wine.

Gradually, the number of retail stores that began to choose to buy Xingyao Beer also began to increase.

After all, the stocks in these stores are small, and there is no inventory pressure for them to temporarily switch to Xingyao Beer.

In just a few days, as the popularity of the Oktoberfest continues to rise, Xingyao Beer is even more popular in the Lucheng beer market.

Unknowingly, Chu Tianyao's hand also extended from the catering channel to the retail channel.

in the office.

When Lu Qiuyu looked at the thick stack of orders in his hand, the expression on his pretty face really seemed a little surprised.

"how did you do it?"

Lu Qiuyu looked at Chu Tianyao and asked.

These days, the other party obviously did nothing under his nose, but why did the bloody retail channel that Lanjian and Shancheng competed for fell into Chu Tianyao's hands.

In Lu Qiuyu's hands, there are hundreds of orders from major retail stores in Lucheng.

Although the purchase volume of each store is not much, but together, there are nearly a thousand boxes of shipments a day, and more and more retailers choose to purchase from Xingyao Winery.

You must know that Chen Feipeng had racked his brains to get involved in the retail channel before, but the effect was not obvious. After all, he fell on the side of Lanjian and Shancheng.

Lu Qiuyu was very surprised, what did Chu Tianyao do to convince these merchants so much.

"As I said, commercial marketing is just an auxiliary means. What can really be recognized by consumers is the core competitiveness of the product."

Sensing Lu Qiuyu's gaze, Chu Tianyao was hanging up someone's phone and said with a slight smile.

"The core competitiveness of the product?"

Hearing these words from Chu Tianyao again, Lu Qiuyu couldn't help thinking.