I looked at my father Jackie Chan in 1988

Chapter 95 I Will Call You The Strongest Marketing Master

in the reception room.

The eyes of the nine people present all focused on Ji Sheng, they all wanted to see how Ji Sheng could convince Manager Guo within 30 minutes and [-] seconds.

Even Manager Guo was so curious, but he didn't think Ji Sheng could talk about him at all.

Ji Aiguo, Chu Zhonglin and the others were full of confidence, thinking that Ji Sheng would be captured easily.

Liu Zhi, Gao Feng, and Wang Jian were full of anticipation, wanting to see how powerful the new boss was.

Under so many gazes, Ji Sheng said in a startling way: "If your Hualian Commercial Building cooperates with me, I can guarantee that it won't be long before Hualian Commercial Building will become the number one department store in the country!"

Oh, the tone is arrogant enough.

Manager Guo frowned involuntarily, "Why do you say that?"

Ji Sheng took his time and said with a smile, "Although time is tight, allow me to introduce myself. My name is Ji Sheng."

what?

Are you still introducing yourself at this time?

Liu Zhi, Wang Yuncang and the others were a little confused. Didn't they see that Wang Yuncang was almost kicked out before he finished his self-introduction just now?

None of them knew what kind of medicine was sold in Ji Sheng's gourd.

But to everyone's surprise, Manager Guo was stunned for a moment, "Ji Sheng? So familiar, I seem to have heard it somewhere."

Ji Sheng spoke quickly: "Don't doubt if you remember it wrong, you have indeed heard my name, not long ago, I was interviewed by the main station news."

Manager Guo seemed to have thought of something, and suddenly realized: "Oh, that homeless person who was rescued." After a pause, "Does this have anything to do with your persuading me?"

Liu Zhi and the others didn't know why.

Ji Sheng suddenly became very confident, and asked back: "Do you know how much money I made from that news?"

"News? Make money?" Manager Guo frowned puzzled and said, "You can still make money on the news? How do I remember that it was an interview on people's livelihood?"

"The boss has really been on the headquarter news?"

"real."

"Is there any connection between being on the news and making money?"

"You will know after listening."

Liu Zhi, Gao Feng and Wang Jian were also very curious and asked Chu Zhonglin in a low voice.

Chu Zhonglin just wants to see how Ji Sheng will persuade Manager Guo, and of course he has no time to explain.

Ji Sheng stretched out three fingers and said, "30! One piece of news made me a full 30!"

What is the concept of 30 in the current era?

Almost equivalent to tens of millions in modern society.

"Fuck."

"real or fake?"

Liu Zhi and the others looked at Ji Aiguo, Chu Zhonglin and the others again. Seeing their smug expressions, it goes without saying that this matter is true!

Manager Guo was also taken aback, and said dumbfounded: "Three... 30? Are you kidding me? It's a piece of people's livelihood news, how can you make so much money?"

"Want to know? Then let me tell you slowly." Ji Sheng sat back on the sofa, calmly picked up the hot water bottle and filled himself with some boiling water, as if he was not in a hurry for the time limit of 30 minutes and [-] seconds.

Indeed, two minutes and 30 seconds have actually passed by now. It's not that Manager Guo didn't notice it, but he was hooked by Ji Sheng's words, and he was extremely curious. A huge sum of 30 yuan was paid.

No, Ji Sheng was sitting there pouring tea slowly, Manager Guo didn't urge him, but just waited quietly.

In fact, Ji Sheng was also very nervous. His palms were full of sweat. It was impossible to convince Manager Guo to take the order in 30 minutes and [-] seconds, so he had to take a risky move to see if he could arouse Manager Guo's curiosity. Heart, let him get enough time to convince the other party.

Fortunately, he succeeded.

In fact, Ji Sheng is still a little bit sure, because the main reason for Manager Guo's refusal is that he doesn't believe that they are distributors of Panasonic.

Ji Sheng mentions that he has been interviewed by the main station, which is equivalent to revealing his background to Manager Guo. It probably means telling the other party that even if I am a liar, if I deceive you, I can easily find out.

Sure enough, Manager Guo believed it.

Taking a sip of hot water, Ji Sheng cleared his throat and showed a mysterious smile, "It's actually very simple, I advertised in this interview."

"what?"

"Advertised?"

"What do you mean?"

"How to advertise in the news?"

Manager Guo, Liu Zhi and Gao Feng Wang Jian were puzzled at the same time.

Ji Qing, Zhou Xiaomin and the others couldn't help laughing when they saw the appearance of the four people, as if they had seen them in the past.

"Actually, I placed a new type of advertisement in that news. This new type of advertisement is called advertorial."

As he spoke, Ji Sheng explained the concept and form of soft articles a little bit.

Gao Feng and Wang Jian still don't quite understand.

But Liu Zhi and Manager Guo understood.

Manager Guo expressed Liu Zhi's thoughts, "You mean, use a subtle way to select potential customers?"

Ji Sheng put down his teacup, "Yes."

"This form of advertising is really novel." Manager Guo said with a little admiration.

Liu Zhi also agrees with Manager Guo's words in his heart, he can't help but take another look at Ji Sheng, thinking that the boss he just talked to has something capable.

Ji Sheng laughed and said, "Actually, doing business is easy if you use the right method."

"I have reservations about what you said." Manager Guo replied, and then brought the topic back to the main topic, "But what does this have to do with making Hualian Mall the number one department store in the country?"

Ji Sheng said unequivocally, "There is no connection."

谷氵

Manager Guo almost choked to death, "Then why are you talking so much?"

Ji Sheng's face suddenly became serious, "There is only one reason why I said so many, and that is to tell you that as long as you place an order from me, you will not only get the cheapest imported home appliances in the whole Magic City, but also get free gifts. My well-planned marketing strategy! The strategy that will make Hualian Shopping Center the number one department store in the country!"

Well, this sentence is bragging.

But it can greatly increase sales.

Ji Sheng said this sentence at the beginning, but Manager Guo didn't believe it at all at the time. He just thought Ji Sheng was arrogant and wanted to know what was going on, but just now he learned that Ji Sheng was not an unknown person, but had been to the president. Celebrities interviewed by Taiwan news also made 30 yuan by using the news interview of the main station to advertise, and Manager Guo believed half of it.

This is the so-called celebrity halo.

Just like beauty is in the eye of a beholder, after Ji Sheng showed a "successful case", Manager Guo, Liu Zhi and others were affected by the "halo effect", and instinctively felt that Ji Sheng was capable, and there was something in what he said.

Manager Guo was affected by this. For the first time, he said politely: "Mr. Ji, please tell me."

Liu Zhi and the others also saw that Manager Guo had become more polite, and they all admired Ji Sheng's strength in their hearts, and told them all the yellow orders.

The question now is whether it can be said.

Liu Zhi and Gao Feng Wang Jian looked at each other, wondering what method Ji Sheng used to completely win the order.

Ji Aiguo and Wang Yuncang were also in the same situation, they all pricked up their ears and listened carefully.

Only then did Ji Sheng slowly say: "I know that the main product of your commercial building is clothing, and other products are driven by clothing, but please forgive me, your company's clothing has no obvious advantage, because the three or four surrounding department stores are also targeting Clothes."

How could Manager Guo not know the situation of his department store? He nodded again in agreement and said, "That's right, there's a lot of competition."

"So..." Ji Sheng elongated the ending a little, "If your company can launch something that attracts customers' attention at this time, I believe it will not only drive the sales of other products in the shopping mall, but also drive the main clothing to push the surrounding area. Department store."

"Things that attract customers' attention?" Manager Guo asked back, but he had already guessed what Ji Sheng wanted to say.

Not only him, Liu Zhi and others also guessed.

Ji Sheng said, "That's right, it's imported home appliances."

Manager Guo smiled wryly: "How can something so expensive as an imported home appliance become something that attracts customers' attention? Besides, it's not like other department stores don't sell imported home appliances."

"That's because you guys didn't find the right way!" Ji Sheng stretched out his fingers and tapped the coffee table twice, making a "tuk-tuk" sound, "If you do what I say, I can guarantee that you will be able to get it in a short time." Within a short period of time, several nearby department stores will be suppressed."

"Please speak." Manager Guo stretched out his hand.

Ji Sheng explained a little bit: "First of all, if you buy goods from me, you can get the cheapest imported home appliances in the whole of Shanghai. Once you have these cheap imported home appliances, your company can carry out promotional activities. "

"Promotion?" Manager Guo asked curiously, "Isn't a promotion just a discount? You mean I'll give you a discount on your cheap electrical appliances to attract customers?"

In fact, when it comes to this point, Manager Guo has already been tempted. Indeed, if Ji Sheng is really a Panasonic distributor and can offer a super low price, then if Hualian Commercial Building and Ji Sheng cooperate, they can attract people with discounts on home appliances. Many potential customers.

Liu Zhi was also pondering, if he was Manager Guo, he would agree.

It can be said that Ji Sheng's performance up to now is a qualified salesman in Manager Liu Zhiguo's mind, but he has not yet reached the level of excellence.

But what Ji Sheng said next made everyone's hairs stand on end!

"The discount is only part of my marketing strategy, which is long-term attracting customers, but it is not enough to attract the attention of potential customers all at once."

Ji Sheng talked eloquently: "My core point is to sensationalize the public, we throw out a shocking selling point, which can make people around Nanjing Road, and even the whole Shanghai, be fooled by this selling point, for example, imported home appliances can be sold within a specified period. [-]% off!"

[-]% discount on imported home appliances?

I really want to break your bones!

Manager Guo's face turned dark when he heard it, thinking that Ji Sheng was talking crazy.

Liu Zhi, Gao Feng and Wang Jian were also dripping with cold sweat.

Even Ji Aiguo, Ji Qing, Wang Yuncang, Chu Zhonglin and Zhou Xiaomin, the five die-hard younger brothers who regard Ji Cheng as gods, all have darkened eyes at this moment.

Just when Manager Guo was about to explode, Ji Sheng continued, "A [-]% discount on imported home appliances sounds unbelievable, and it will definitely lose money, right? But it's actually not the case. Let's first set a time for the discount sales [-]% off on the first day, [-]% off on the second day, [-]% off on the third and fourth days, [-]% off on the fifth and sixth days, and so on, [-]% off on the last two days, the cycle is [-] days, almost half It looks like a month, in this case, it can be held twice a month to retain people."

Seeing that Manager Guo Liu Zhi and others were about to ask questions, Ji Sheng didn't give them a chance to speak, "It seems that the last two days are the best shopping deals, isn't it? The effect of public opinion will produce an explosive spread, and countless people will flock to it with a curiosity-seeking mentality."

He paused, "Of course, customers can choose their shopping days during this sale period. If you want to buy at the cheapest price, you only need to go to the last two days. Then, our marketing strategy is the most exciting." The link is here, but the things you want to buy may not be kept until the last two days!"

What kind of person is Manager Guo? He specializes in the department store business, how could he not understand how ingenious Ji Sheng's marketing strategy is!

He can even imagine what will happen after this trick is used. There will not be too many guests on the first day. When a large group comes, customers will rush in like a flood when the discount is [-]% off on the fifth day. After that, the customers will be full in the next few days. Of course, before the [-]% discount, all the specified products will be sold out.

This trick takes advantage of the weakness of human nature. When others see that the product is [-]% off, they already feel that they have taken advantage of it.

Even if no one really buys it, the commercial building can invite a navy. As long as the first person takes the lead, the latter will definitely loot it.

So, will Hualian Commercial Building lose money?

Manager Guo can clearly infer, no!

Why so sure?

Because customers are eager to buy their favorite products, it will cause a chain reaction of panic buying. Basically, all the products are sold out when they are [-]% off.

However, the imported home appliances supplied by Ji Sheng are far below the market price. If you sell them at [-]% off to Hualian Commercial Building, you will not lose money, and you can make a small profit with [-]% off.

This is not the most important thing, the most important thing is to drive the sales of other products!

In this way, how can you lose money?

Hualian Commercial Building will only make a lot of money!

It can also grab customers from other nearby department stores!

It's fine to snatch it. If Hualian Commercial Building cooperates with Ji Sheng for a long time, some imported home appliances can always be discounted by [-]% or [-]% off, so as to completely retain those customers.

high!

This trick is too high!

At this moment, Manager Guo is convinced and completely believes that Ji Sheng is not a liar. It is very simple. This marketing strategy alone is worth thousands of dollars. Is it the risk of a prison to be cheated?

Thinking of this, Manager Guo couldn't help but slapped the table, and with a loud bang, he exclaimed loudly: "Okay! Mr. Ji's marketing plan is really amazing! It's amazing! I would like to call you the strongest marketing master!"

Liu Zhi is smarter and understands a little bit. Although he is not as thorough as Manager Guo's understanding, at least he has a little insight. After listening to it, he also feels that Ji Sheng's move is amazing to the extreme.

The rest of Ji Aiguo, Gao Feng, Wang Jian and others didn't understand that well. They looked at Manager Guo who was overwhelmed with curiosity, eager to know what was so good about it.

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