I looked at my father Jackie Chan in 1988

Chapter 96 Ji Sheng's Legendary Experience of Starting From Nothing

No one expected that Ji Sheng's seemingly simple marketing plan would attract the praise of Manager Guo who didn't even want to do business with them before!

It's not just amazing.

Manager Guo just said clearly that he was willing to call Ji Sheng the strongest marketing master. Obviously, he was completely convinced by Ji Sheng's wonderful marketing plan with a [-]% discount.

From Manager Guo's point of view, the [-]% off marketing plan that Ji Sheng just mentioned is simply amazing!

No wonder this Mr. Ji was able to earn a huge sum of 30 yuan through news interviews at the main station at a young age!

Manager Guo really convinced Ji Sheng.

Liu Zhi couldn't help but said, "Boss, you are amazing!"

Manager Guo smiled and said, "It's really amazing."

Ji Sheng smiled slightly, this marketing plan is of course amazing, after all, this marketing plan once caused a sensation in Tokyo.

Yes, Ji Sheng didn't come up with this marketing plan himself, and he's not a professional in marketing, so how could he come up with such an awesome marketing plan?

But this marketing plan is really awesome, and it has even become one of the most classic cases in the history of marketing in modern society, and countless people have studied it.

There is a famous business district in Tokyo called Ginza, known as the most expensive place in Asia.

In the Ginza business district, there is a store called Gentleman's Suit Shop. This suit shop was unknown at first, but with the launch of the [-]% off marketing plan, Gentleman's Suit Shop became popular in Tokyo.

In fact, this marketing case has already happened in the current time and space. It’s just that the reform and opening up in China has not been long, and many things have not been reported. It is normal that people don’t know about it.

Because it is a success story.

Still a big success.

Of course Ji Sheng is not afraid to say it out, besides, he seems to have only mentioned this marketing case, but actually added something new to it.

That is the magic weapon for domestic large supermarkets to monopolize the market, driving others with cheap products.

In the 90s, domestic supermarkets sprung up like mushrooms after rain. Why were they able to seize the market so quickly?The main reason is to sell cheap grain and oil and other daily necessities for people. The price of these cheap grain and oil was far below the market price at that time. People flocked to supermarkets to buy cheap grain and oil, which directly led to other commodities.

This is not a joke. When Ji Sheng was young, he had a playmate named Zhang Wei. Zhang Wei's father sold rice in Shanghai. The business was very good at first, but with the rise of supermarkets, Zhang Wei's business plummeted.

Ji Sheng remembered hearing from Zhang Wei that when their family set up a street stall in Modong, the rice cost one yuan a catty, and the supermarket only sold it for nine cents or eighty-five cents a catty, which was ten cents or even fifteen cents a catty cheaper, and a hundred catties would be enough. Save ten yuan, 15 yuan, how much does it cost to buy a bag of rice?Naturally, self-employed supermarkets cannot compete.

His current marketing strategy is divided into two parts, one part is to learn from the classic marketing case of the gentleman's suit shop in Ginza, and the other part is to learn from the later supermarket product promotion plan.

The two merged together, and Ji Sheng believed that as long as Hualian Mall did what it said, it would only be a matter of time before several nearby department stores were crushed.

Of course, there is a premise here, that is, you can get cheap imported home appliances.

Are there any suppliers of imported home appliances in Shanghai that are as cheap as your own?

No!

Some suppliers may also be able to purchase goods directly from the manufacturer, but these suppliers are greedy and want to make more money, and often refuse to lower the price, because doing so will destroy the market and is not conducive to the future development of the industry.

Ji Sheng didn't have this concern. He didn't want to keep doing it in the home appliance industry. He just wanted to get out of the market before Changhong released its big killer, so he wanted to grab the beach with low prices.

Once he has mastered most of the market, I'm sorry, the industry standard for importing home appliances in Shanghai will not be decided by everyone, but by Ji Sheng alone!

Gao Feng still didn't understand, so he asked, "Brother Liu, I think you and Manager Guo said that, it seems that the boss's plan is very subtle?"

"Exquisite, more than exquisite, I can only describe it as unbelievable." Liu Zhi sighed.

Wang Jian was overwhelmed with curiosity, "Then why don't you tell us where the subtleties lie?"

Ji Aiguo and others also pricked up their ears, wanting to hear Liu Zhi talk about the subtleties.

Liu Zhi only had a half-knowledge, and he heard some subtleties, so he didn't know how to explain it.

Fortunately, Manager Guo took the conversation. He smiled and glanced at Ji Sheng who was drinking water, then turned his head and said to the others: "Let me tell you this, do you like smoking?"

"It's okay." Gao Feng said.

"Suppose a pack of cigarettes usually sells for two yuan, and all the stores sell at this price, but suddenly a store announces that their cigarettes can be bought for as cheap as two cents, what would you do?" Manager Guo asked said a word.

Wang Jian blurted out: "Definitely go to their house to buy it. It costs [-] cents a pack. Anyone who doesn't go will be an idiot."

That is, if you can buy ten packs for the price of one pack of cigarettes, who wouldn't?

Ji Aiguo and others thought so too.

Manager Guo asked another question, "But when you walked over, you found that the cigarettes for a pack of [-] cents in this store could only be bought on the last day. What's on your mind?"

"You should wait until the last day to buy it." Chu Zhonglin said as a matter of course.

"Then this store only sells [-] packs of cigarettes?" Manager Guo coaxed, "It's very likely that you won't be able to buy them on the last day."

谷褷

Wang Yuncang rushed to say, "Then the last day... No, I can't buy a pack of cigarettes for [-] cents. I might buy them for [-] yuan."

Ji Aiguo said: "You may not be able to buy it for a dollar. There are only [-] packs of cigarettes. I can buy it for a dollar or two."

"One piece for two, are you sure you can buy it?" Manager Guo asked again with deep eyes.

Yup!

You may not be able to buy one or two, after all, there are only thirty packs.

But if you are a bit unwilling to buy it at [-], everyone has carefully calculated in their hearts, and their bottom line is likely to be broken at [-].

Hearing this, Ji Aiguo, Gao Feng and the others suddenly came to their senses. They finally understood the subtlety of the marketing plan Ji Sheng just mentioned.

It's just calculating people!

Everyone is afraid that they will not be able to buy it in the end, so they will definitely make a move in advance. It’s okay for one person to think this way, but what about ten people and a hundred people thinking this way?

So many specials.

In the end, I will definitely buy it at a price that everyone thinks can take advantage of it, and I won’t really wait until the end.

Manager Guo looked at them thoughtfully, and asked with a blink of an eye, "You don't just buy a pack of cigarettes when you go to the store, do you? If there is a shortage of salt at home, will you pass by?"

Wang Jian said happily: "I walked to the store here, and I must have taken it back. Is it possible to go to another store to buy it? Then what a waste of time..."

When he said this, his voice stopped abruptly!

Ji Aiguo, Ji Qing, Wang Yuncang, Zhou Xiaomin, Chu Zhonglin and Gao Feng looked shocked.

They finally understood how terrifying Ji Sheng's marketing plan was!

"Fuck!"

"Boss, isn't your move too ruthless?"

"Using a handful of specials to directly drive up the business as a whole?"

"My God, it's really like this. If any mall makes such a fuss, I will go too."

"Even if you've never thought of going to this mall, you'll still be curious to see it when you hear that imported home appliances are on sale at a discount. Then you'll fall into a marketing trap?"

Now everyone came to their senses, and looked at Ji Sheng with wry smiles, and said to themselves that they had seen someone who could be calculating, but they had never seen you who could be so calculating, and they took advantage of the weakness of human nature to the fullest!

Convinced, Gao Feng gave Ji Sheng a thumbs-up, "Boss, I finally know why you can be the boss. Your mind is really extraordinary."

Wang Jian praised sincerely: "No wonder you can earn 30 yuan from an interview with the head office and people's livelihood. At first I thought you were lucky, but I thought of such soft article marketing by chance. Now I have seen your set of one-off marketing. You only know the plan, and it turns out that your success is not accidental."

"That is, when we met brother Xiao Sheng, he didn't have any money in his pocket." Ji Qing said with emotion, "But in just over a month, he made hundreds of thousands."

"You made hundreds of thousands of dollars from nothing in a month?" Liu Zhi was a little dumbfounded.

Manager Guo also asked curiously: "What else? Tell me."

Ji Sheng smiled and waved his hands and said modestly: "It's all small troubles, small troubles, not worth mentioning."

"Hey, don't hide it, let us hear about your feat." Manager Guo was really curious.

Ji Qing looked at Ji Sheng, and only after getting approval did he tell the story of Ji Sheng's fortune.

During this period, Ji Aiguo added a few words.

After hearing Ji Sheng's experience, everyone looked at him completely differently.

It is not uncommon to use money to make money, but it is moving to become a rich man worth hundreds of thousands in such a short period of time by relying on one's own ability to start from scratch.

Liu Zhi, Gao Feng, and Wang Jian, who just followed Ji Sheng, had only one thought in their minds at the moment. Judging from Ji Sheng's previous legendary experience, as long as they follow well, it will be a matter of time before they make a fortune.

Thinking of this, the three of Liu Zhifeng and Wang Jian were completely desperate. They made up their minds that no matter what happens next, even if the sky falls, they will hug Ji Sheng's thigh tightly.

After listening to Ji Sheng's deeds, Manager Guo also admired this young man from the bottom of his heart. He stood up with a smile, and offered his hand and said, "Mr. Ji, you have convinced me, we can discuss cooperation matters."

Huh, finally got the order.

Ji Sheng heaved a sigh of relief, just now he was really afraid that Manager Guo would not understand his marketing plan, otherwise he would miss out on such a big business as Hualian Commercial Building.

Fortunately, I was persuaded in the end.

Ji Sheng is very satisfied in his heart, he doesn't care what everyone thinks of him, whether they admire him or praise him, these are all false.

What he cares about is this order.

The question now is how much contract Hualian Commercial Building will give.

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