Tokyo Video Game Tycoon

   Chapter 136 Let you go to explore the way first

   This time, in order to promote the game console, Zhu Yuxing also paid a little bit of money.

   spent nearly 100 million yen in promotional expenses, and now there are the latest SFC and GB game consoles all over Japan.

   Now, even in the most closed places in Japan, there are now posters for game consoles.

   And these occluded places responded very well.

   Their usual entertainment is very little.

  Suddenly such a new thing appeared, and the price was also within the acceptable range. Because SFC was not available for the time being, many people simply retreated and bought a red and white machine.

   As for the new SFC in the future, the big deal is to buy another one at that time, and they can still afford it.

   And the first-party games on the red and white machine can directly replace the latest cassette with 500 yen in the future to get better picture quality, so there is no need to worry about the game.

  The sales of red and white machines also ushered in a small-scale increase. In May 1994, the sales of red and white machines officially reached 3 million.

  The sales of game consoles reached 3 million in more than a year, which is quite scary.

   The momentum of the red and white machines is completely unabated.

   Now, every week or so, TV Tokyo will preview the timing of a certain game in advance, which invisibly increases the stickiness of its own TV audience.

   The executives of TV TOKYO were surprised.

   They are the first time they see an ad that appeals to the audience.

   This electron really has a magical power.

   Many people at TV TOKYO are now very grateful for their choice.

  …

   In Zhu Yuxing's office, Zhu Yuxing is watching the recent sales results.

  Dragon Quest 3 has now surpassed one million sales, followed by Super Mario 3 and The Legend of Zelda.

   I didn't expect these to break through one million faster than the original Contra and Tetris.

   Obviously, these very playable role-playing games are quite popular these days.

  Other games usually only take a few hours to complete, and it is easy to get bored.

   But role-playing games are the most cost-effective, and even these types of games are the most expensive.

  Tetris stagnated after reaching more than 900,000 sales, and I don’t know why. It seems that players’ interest in this kind of game has gradually waned.

   It should be that the charm of other games is too strong, and there is no suitable opportunity for relatively simple and casual games, I am afraid it is difficult to break through.

   As for Contra, it has also sold more than 900,000 copies, all of which have the potential to break through one million, but it seems to be almost meaningless.

   To the surprise of Zhu Yuxing, one of the third-party independent production team's games has sold 800,000 games.

   is that ninja plan.

   The first third-party game on the red and white machine, it should be a lot of advantage from the identity of the ninja.

   After reading about the sales of his own game, Zhuyou Xing also had a general idea in his heart.

   Next, the more important thing is to expand the game territory. Takuma Gagozi has increased the audience of female players, but it is not easy to make money from the game from women.

  It was very difficult to make money from women in previous life video games.

   Oh yes, there are many successful cases in Huaxia in the previous life.

   Focus on that kind of male love game.

   But this thing... Take Yusei is not good at it, I have never touched it before.

   But you can find a chance to try it.

   Then, Take Yusei began to check the recent news in the Nikkei newspaper.

   in which he focuses on the section on video games.

   Now the video game section of the Japanese economic news has become bigger and bigger, and it has almost occupied one page.

  This salary is quite high, and the Nikkei Economic News is obviously quite optimistic about the prospects of video games.

   And this has also become a bellwether for many investors.

   Now other TV stations are more or less beginning to publish content related to video games.

   They saw that the sales of the Japanese economic news newspaper seemed to have increased a little because of this, so they were also the largest newspaper group in Japan, and they could not fall behind.

   But their younger brothers, the TV stations under the major newspaper groups, were not too happy.

   Although the TV station no longer collides with video games in the same way, it will never touch anything related to video games.

   This seems to be some kind of political correctness in those TV stations.

   I heard that some dispatch workers were fired directly and mercilessly by their bosses because they were chatting games in their spare time, which is quite nonsensical.

   But this is more because TV stations are not doing well now, even if there is no such thing as video games, they will find other reasons to lay off more employees.

  In the video game section of the Japanese Economic Newspaper, the latest games and the latest industry trends are introduced in detail.

   There are companies entering the video game space almost every day now.

   They are either a big company or a new startup.

   Any company that has something to do with video games has now become a favorite for investors.

   These Bamboo Stars are simply ignored.

  Because there was so much news like this, he couldn't remember it.

   You don’t need to think about it to know that most of these companies are simply making money.

   But video games are not as simple as they thought.

   Anyway, as long as the games produced by these companies do not meet their own standards, don’t even think about landing on their own game platforms.

   Time will knock out most of them.

   Take Yuxing really needs to pay attention to those competitive peers.

   The most competitive one at the moment is naturally Suri Electronics.

  According to the description of the Nikkei Business News, it seems that Surui Electronics has been promoting in the United States and trying to open a small market.

  The response of video games in some areas is very good, and players like PN game consoles very much.

  I am very satisfied to see Zhu Yuxing here.

  Well, you continue to toss and develop more markets, and then I used to just harvest the market.

   Start an industry and then expand the market yourself once you know how troublesome it is.

   You need to let people understand the fun of this thing first, and then gradually promote the prosperity of the market through various marketing methods.

  If a small company like him wants to rapidly expand the scale of video games, I am afraid that it will have to directly pay for it.

   Now that there is a vanguard, Zhu Yuxing is not in a hurry.

   First, firmly grasp yourself in the Japanese market and completely stabilize your base.

   As for the US market, let Suri Electronics play first.

   Zhu Yuxing continued to read the news in the newspaper, when he heard some noise outside the door.

   This is very rare, but Takeuyusei seems to be able to hear some kind of music...code...and words like difficulty.

   He immediately stood up and walked towards the door, wanting to see what was going on.

   (end of this chapter)